While some marketers may think that email marketing is going “out of style,” these statistics prove that email is still an essential component for your direct marketing strategy.
Email Marketing ROI
- Email Marketing has an ROI of 4,300%.
- 60% of marketers say that email marketing is producing an ROI for their organization.
- For every $1 spent on email marketing, the average return is $44.25.
The Bottom Line
Email marketing is worth the effort. With such high rates of Return on Investment, who wouldn’t enact a system for email marketing? (Need help establishing your own email marketing system? We can help)
Sheer Numbers
- 91% of consumers check their email at least once a day.
- As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017.
- There are 897 million mobile email users worldwide, including both business and consumer users.
- 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds.
The Bottom Line
There is a lot of traffic in the email world. Billions of emails are sent to billions of email users each day. If you are not the source of one of those emails that are being seen by billions every 0.00000035 seconds, you could be missing out on a ton of potential customers.
Brand/Customer Interaction
- On a daily basis, US consumers interact with about 11 brands through email, compared to about 9 via Facebook and about 8 via Twitter.
- 48% of consumers say that they prefer to communicate with brands via email.
- A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.
- When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook.
- Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.
The Bottom Line
Email is more successful than social media when it comes to interaction. Customers prefer to interact through email rather than Facebook or Twitter. Give them what they want, and receive the benefits of more customer interaction. (Bonus: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B)
Purchases
- 66% of online consumers, ages 15+, made a purchase as a result of email marketing messages.
- 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand.
- When marketed through email, consumers spend 138% more than people who don’t receive email offers.
The Bottom Line
One of the benefits of customer interaction through email is the increased number of purchases based on promotional emails. When you send, they spend. (Bonus: Promotional Emails — 12 Powerful Tips and 8 Important Copy Guidelines)
Mobile
- 48% of emails are opened on a mobile device.
- The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of Gmail opens.
- 64% of decision-makers read email via mobile devices.
- Email is the most popular activity on smartphones among users ages 18-44.
- Over 70% of mobile purchasing decisions are influenced by promotional emails.
- The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015.
The Bottom Line
People read emails from their phones. Make your emails mobile-friendly and reap the benefits of increased customer views. (Bonus: 5 Simple Tips for Mobile-Friendly Emails)
Reaching the Recipient
- 35% of email recipients open email based on subject line alone.
- Email open rates are noticeably lower on weekends than on weekdays.
- Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email.
- Over 20% of marketing emails never make it to a subscriber’s inbox.
- Almost half of subscribers are inactive on an email list.
- Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%.
The Bottom Line
The smarter you send, the more they receive. Send your emails in the “prime times” of the day, make sure that your emails are actually reaching your customers’ inboxes, and keep your email list clean.
Get Ahead
- 32% of marketers do not have a strategy in place to optimize emails for mobile devices.
- Only 8% of companies and agencies have an email marketing team. Email marketing efforts usually fall on one person as a part of her wider range of marketing responsibilities.
- 56% of businesses plan to increase their use of email marketing in 2014.
The Bottom Line
Email marketing is effective, but often under-developed and staffed. Many businesses may be planning to increase their use of email marketing, but make sure that you make it a priority.
