Robust trigger marketing programs that keep customers coming back for more.
Today’s competitive retail landscape has become more and more challenging to grow your revenue and profits. As a result, retail marketers are rethinking their best practices to personalize direct marketing, making it a top priority to identify better ways to communicate with customers on an individual basis.
We work with progressive retail marketers to increase spend per person between 6-18% by helping them talk to their customers in a way their competition isn’t.
Whether you’re selling clothing or jewelry products, automotive aftermarket services, or anything in between, we will show you ways to get your customers to visit websites and stores more often, spending more at each visit.
Retail Marketing Programs
Popular retail marketing programs we can develop for you include:
- Acquisition campaigns
- Product promotions
- Loyalty programs
- Cross-sells and up-sells
- Retention programs
- Winback campaigns
- Abandoned cart re-engagement
- Retargeting using web browsing behavior
Data Analytics & Predictive Modeling
Our proprietary data analytics will help you identify which customers are the most likely to respond to your message and offers and where your marketing dollars will generate the highest rate of return while you:
- Identify at risk customers before they become inactive, giving you an opportunity to proactively re-engage and retain them.
- Develop specific offer recommendations (at the SKU or category level) for each individual customer and its probability of success versus static messaging.