Finance

Here is a collection of resources related to using customer data in direct mail to grow your financial institution’s revenue.

Financial
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[WHITE PAPER] 4 Ways Retargeting via IP Match Helps You Unmask Anonymous Website Visitors
Discover how to successfully unmask and convert existing, unidentifiable site traffic.
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All Industries
[WHITE PAPER] Direct Mail for the Digital Age
Find out how to use direct mail to take the heavy lifting out of your online efforts and leverage direct mail as an extension of your team.
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All Industries
[WHITE PAPER] 10 Reasons You’d Be Crazy Not to Use Direct Mail to Drive Website Traffic
See why employing an integrated marketing strategy helps drive and convert website traffic.
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[EBOOK] How to Identify and Retarget Website Visitors (And Ultimately Prevent Ghosting!)
A new, unidentified customer doesn’t have to be a ghost and your retargeting doesn’t have to be creepy.
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[EBOOK] How to Use Data to Power Up Your Customer Acquisition
Narrow your acquisition focus by locating and attracting more profitable customers with a smaller, targeted net.
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[EBOOK] Personalization Made Easy: Coordinating the Right Assets
Match all of your assets with the right customer at the right time to ensure your campaign has great success.
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[EBOOK] Achieving Personalization Through Variable Data Messaging
Learn how variable data messaging achieves better direct mail response rates & increases lifetime value.
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[EGUIDE] Direct Mail 101: Tips for Designing an Effective Postcard
Determine exactly how to format your postcard to best achieve your marketing and direct mail goals.
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[EGUIDE] Direct Mail 101: A Complete Overview of Mail Formats
Determine which of the most popular direct mail formats will work best to achieve your marketing goals.
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[EGUIDE] Printing Defined: A Comprehensive Guide to Unfamiliar Terms in the World of Print
Get an understanding of the seemingly complex terms that have to do with each stage of the printing process.
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[EGUIDE] The Ultimate Omnichannel Guide to Marketing to Millennials
Explore the information you need to inform your direct marketing strategy for this demographic.
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