5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading


Should I Be Sending More Email?

Thursday, May 9th, 2019

  More than ever, consumers are sensitive and protective about what emails earn space in their inbox. Built-in automated sorting for messages and third party services both empower the consumer further and introduce new visibility challenges for senders. While increasing … Continue reading


3 Techniques for Building a Better Donor Mailing List

Monday, April 15th, 2019

When building your donor mailing list, there are certain elements to keep in mind that allow you to shape your list into a strong and actionable file. This, in turn, will allow you to personalize your outreach and increase average … Continue reading


Why You Should be Vigilant About Purchased Data

Monday, April 15th, 2019

 Marketers today are looking for strong acquisition strategies that drive conversions. This typically involves regularly purchasing or renting prospect data. And while it is of course important to know who is on the list, it is equally important (or perhaps … Continue reading

Slot Machines

Casino Marketing: Maximize Player Participation

Monday, April 8th, 2019

Looking to maximize player participation? Try leveraging a trigger marketing program using the information you collect when you assign player numbers to each of your patrons. Leverage Your Data Each player card collects behavior-based information including gaming, dining, and entertainment … Continue reading

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading


[ON DEMAND] Trigger Marketing 101: Personalizing Event-Based Mailings

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording.     The 30-minute presentation covers the basics of trigger marketing, including why this type of campaign is important and how to implement one into your marketing strategy. This webinar … Continue reading


[ON DEMAND] Designing Direct Mail for USPS Informed Delivery®

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording. The 20-minute presentation covers everything you need to know about designing your direct mail campaigns for Informed Delivery. This presentation was recorded on 03/27/19. This webinar is for eligible marketing … Continue reading