Top 10 Most Read in 2018

Friday, November 30th, 2018

‘Tis the season for reflection. As we close out 2018 and prepare to ring in 2019, here’s a look at the top ten most read marketing articles on our blog this year. 1. 30 Direct Mail Statistics for 2017 While … Continue reading

Free White Paper – Retargeting via IP Match

Monday, November 19th, 2018

Hiring Direct Mail for the Holidays + Ways to Thank Your Customers

Thursday, November 8th, 2018

  This month, we worked with our friends at Virid to put together tips for online retailers to make the most of the holiday shopping season. We contributed this guest post, titled “Hiring for the Holidays? Don’t Forget Direct Mail!” … Continue reading

How to Achieve Cross-Channel Commerce Success During the Holidays

Friday, November 2nd, 2018

The holiday season is fast approaching, and catalogers and online retailers alike need to be prepared. One way to win at the holidays this year is by connecting the online and catalog experience. In doing so, retailers can better engage … Continue reading

Who’s Who? Why It’s Becoming Increasingly Important to Know Your Customers

Wednesday, October 24th, 2018

In today’s age of personalization and relevance, it is increasingly important for marketers to know exactly who their customers are. Long gone are the days of basic segmentation based on demographic information. It is great to know that a majority … Continue reading

First-Class Forever Stamp

How to Minimize the Impact of the Proposed USPS Rate Increases

Tuesday, October 16th, 2018

The United States Postal Service (USPS) recently announced a proposed increase in postal rates, effective January 27, 2019 if approved by the Postal Regulatory Commission. The proposed changes will take First Class letters and First Class Stamps from $0.47 to … Continue reading

Spotlight on Casino Gaming: 7 Ways to Leverage Player Data in Direct Mail

Friday, October 12th, 2018

This month, we have set our sights on the casino gaming industry. More specifically, how casino marketers can use the data they already have in their variable direct mail campaigns.   In the casino gaming world, data is collected on … Continue reading

Ignite Your Marketing: Michael Oliver Shares Tips with Class at Medaille College

Tuesday, October 9th, 2018

  Last week, Michael Oliver shared tips with a group of small business owners at Medaille College. Michael is a National Sales Representative for Compu-Mail. He specializes in working with new and small businesses as well as non-profit organizations.   His tips included: Opportunities … Continue reading

Chris Hill Joins Sales & Marketing Team

Tuesday, October 9th, 2018

Compu-Mail, LLC of Grand Island, NY recently hired Christopher Hill as Regional Sales Director. His wealth of experience in direct marketing production and strategy will expand Compu-Mail’s service offering in the Greater Philadelphia Area. Compu-Mail offers complete direct marketing services … Continue reading