5 Ways to Use Psychology for Marketing Advantage

Monday, June 10th, 2019

Marketing is the art of drawing in customers and making them want to buy your product or service. Far too often, people neglect the science that goes into this process. To draw in potential customers takes skill in the knowledge … Continue reading

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In Defense of Print and its Alliance with Digital

Wednesday, May 22nd, 2019

Digital and print are often considered enemies. Company websites, online news sources, social media sites, and the works provide a multitude of information at consumers’ finger tips. The need for printed comunications looks to be shrinking because of it. But … Continue reading

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10 Ways to Boost Your Next Email Campaign

Wednesday, May 22nd, 2019

Email marketing campaigns have proven their worth, both in B2B and B2C marketing. Effective and easy to integrate with your other marketing channels, email to house files achieved an ROI of 41% in 2018. But some marketers leave the medium … Continue reading

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Omnichannel Marketing for Nonprofit Fundraisers

Tuesday, May 21st, 2019

Fundraisers: Increase Your Response with Omnichannel Marketing. The case for omnichannel fundraising is as simple as acknowledging how fragmented channel preferences have become. Preferences spread across five main channels—direct mail, email, social media, telephone and text messaging. And when you … Continue reading

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Compu-Mail Receives Two Awards in Neographics Regional Printing Competition

Friday, May 10th, 2019

Compu-Mail was recently recognized for outstanding achievement in the Neographics 2019 Power of Print® Competition in the Poster and Calendar categories. Compu-Mail offers complete direct marketing services via mail and digital channels. Competing against hundreds of entries from printing and … Continue reading

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5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading

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Should I Be Sending More Email?

Thursday, May 9th, 2019

  More than ever, consumers are sensitive and protective about what emails earn space in their inbox. Built-in automated sorting for messages and third party services both empower the consumer further and introduce new visibility challenges for senders. While increasing … Continue reading

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3 Techniques for Building a Better Donor Mailing List

Monday, April 15th, 2019

When building your donor mailing list, there are certain elements to keep in mind that allow you to shape your list into a strong and actionable file. This, in turn, will allow you to personalize your outreach and increase average … Continue reading

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Why You Should be Vigilant About Purchased Data

Monday, April 15th, 2019

 Marketers today are looking for strong acquisition strategies that drive conversions. This typically involves regularly purchasing or renting prospect data. And while it is of course important to know who is on the list, it is equally important (or perhaps … Continue reading