5 Effective Marketing Tactics for Increasing Non-Profit Donations and Sponsorships

Wednesday, January 16th, 2019

We partnered with local fundraising software company SofTrek to write content addressing best practices for non-profit fundraising efforts. We contributed this guest post, titled “5 Effective Marketing Tactics for Increasing Non-Profit Donations and Sponsorships” to their site. Here is an … Continue reading

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Registration Open for Postage Rate Increase Webinar on Jan. 23

Thursday, January 10th, 2019

Join us on Wed. Jan. 23! Registration is now open for the 1-hour presentation. We will begin promptly at 2:00PM EST. Join us for a 1-hour webinar to learn about the upcoming USPS rate increases. We’ll outline what the increases … Continue reading

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5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign

Thursday, January 10th, 2019

  Image credit: Total Retail We are excited to share another blog post we contributed to Total Retail, titled “5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign” to their marketing blog. Here’s an excerpt: Have you … Continue reading

Understanding Nonprofit CRMs: What You Need to Know

Friday, December 21st, 2018

When it comes to keeping track of donor data, no tool is more important than a nonprofit’s constituent relationship manager, or CRM. A CRM is a software solution that keeps track of every interaction a member of a community has … Continue reading

How to Use Print to Amplify Your Digital Marketing Efforts

Tuesday, December 11th, 2018

  On average, a person sees up to 2,900 marketing messages a day. This includes all of the mail and email they receive, the banner ads they are exposed to online, the billboards or outdoor banners they drive by on … Continue reading

Consistency is Key: Why Mailing One Time Will Never Get You Anywhere

Monday, December 3rd, 2018

Direct mail, like most forms of marketing, performs best when it has time to mature. Digital marketing tactics like email and social media have trained marketers to demand instant results, but when you look at marketing as a whole, success … Continue reading

Top 10 Most Read in 2018

Friday, November 30th, 2018

‘Tis the season for reflection. As we close out 2018 and prepare to ring in 2019, here’s a look at the top ten most read marketing articles on our blog this year. 1. 30 Direct Mail Statistics for 2017 While … Continue reading

Free White Paper – Retargeting via IP Match

Monday, November 19th, 2018

Hiring Direct Mail for the Holidays + Ways to Thank Your Customers

Thursday, November 8th, 2018

  This month, we worked with our friends at Virid to put together tips for online retailers to make the most of the holiday shopping season. We contributed this guest post, titled “Hiring for the Holidays? Don’t Forget Direct Mail!” … Continue reading