Casino/Gaming Marketing

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More intelligent communications through more intelligent data.

Today’s competitive gaming landscape has made it more challenging to grow your revenue and profits. As a result, casino and gaming marketers are rethinking their best practices for personalized direct marketing. Identifying better ways to communicate with patrons on an individual basis to increase engagement with their properties is a top priority. We work with casinos across the country to increase player spend and visit frequency.

Couple celebrating casino victory

Your player activity data already holds the keys to great insights. Unlock those insights using our data analytics capabilities and start developing more impactful campaigns.

Proprietary data analytics will help you identify which patrons are the most likely to respond to your message and offers and where your marketing dollars will generate the highest rate of return to:

  • Identify at risk customers before they become inactive, giving you an opportunity to proactively re-engage and retain them.
  • Develop specific offer recommendations for each individual customer and its probability of success versus static messaging.

You can also leverage data analytics & predictive modeling to:

  • ID and market directly to ideal patrons
  • Develop smarter acquisition/retention efforts
  • Achieve impactful 1:1 communications
  • Find cross-sell and up-sell opportunities
  • Prevent customer attrition
  • Decrease marketing costs and increase ROI

eBook cover

This eBook is designed to help casino marketers reinvent the formula in how data is used within a casino’s direct mail mix, dramatically impacting response rates and revenue management.

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