Tag Archives: variable direct mail

Writing

Letter to Direct Mail (From a Millennial)

Thursday, October 12th, 2017

Direct mail, my oldest and dearest friend, I hope this letter finds you well. I’m writing to remind you how much you mean to me. There is no greater joy for me than opening my mailbox after a long day … Continue reading

Card Tipper

Compu-Mail Expands Lettershop Capabilities With New Card Tipper

Wednesday, October 11th, 2017

Compu-Mail has installed at its Grand Island facility an MFT 250 IP Friction Feeder and data card printer for variable card printing. These new stations are capable of tipping cards, coupons, stickers, and other inserts and come equipped with camera … Continue reading

Paper Types

Understanding Paper Stocks for Print Marketing

Monday, September 25th, 2017

Part of a series seeking to uncover unfamiliar terms in the world of print. When creating a printed marketing piece, the paper stock you select is almost as important as the design itself. But with all of the stocks out … Continue reading

An Integrated Approach to Direct Marketing to Millennials

Friday, September 22nd, 2017

When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response. Think about it: Millennials spend 6 … Continue reading

event planning

10 Keys for a Successful Open House

Thursday, September 21st, 2017

Planning an open house may seem like a daunting task, but with the right planning and preparation, you’re sure to host an event to remember. Here are our 10 keys for a successful open house: Establish the date and time. … Continue reading

Acquisition Ebook Cover

Free eBook: How to Use Data to Power Up Your Customer Acquisition

Tuesday, September 19th, 2017

While most marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts … Continue reading

Recipe for Success: Data and Personalization

Friday, September 8th, 2017

As long-time readers of Target Marketing Magazine, we were happy to contribute this guest post, titled “Recipe for Success: Data and Personalization” to their Marketing Strategy blog. Here’s an excerpt: Your competitors are trying to give [your customers] the relevance they crave, but … Continue reading

direct marketing strategy

6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

Compu-Mail eBooks Featured in Target Marketing, Total Retail E-Newsletters

Monday, August 28th, 2017

Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading