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Looking to maximize player participation? Try leveraging a trigger marketing program using the information you collect when you assign player numbers to each of your patrons. Leverage Your Data Each player card collects behavior-based information including gaming, dining, and entertainment … Continue reading
With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading
Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading
ON DEMAND This webinar is now available as a recording. The 30-minute presentation covers the basics of trigger marketing, including why this type of campaign is important and how to implement one into your marketing strategy. This webinar … Continue reading