Tag Archives: targeted marketing

compu-mail-never-say

5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Xerox Rialto

Compu-Mail Continues to Grow Inkjet Fleet With Two Additional Presses

Thursday, May 4th, 2017

Compu-Mail has installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit. Rich Baker, COO of Compu-Mail, … Continue reading

Buffalo Business First Logo

Compu-Mail Featured In Buffalo Business First

Monday, October 24th, 2016

Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats indicating what makes direct mail such an integral part of your omnichannel campaign. (Bonus: This has been updated for 2017!) Millennials Love It 36% of people under … Continue reading

Holding a piece of mail

How to Give Print a Digital Reflection

Friday, May 20th, 2016

Neuromarketing research has shown that print creates stronger, longer lasting impressions on the brain than digital communications. Its tangible presence, compared to something more ephemeral like email, holds space in both a physical and psychological sense. Yes, print – particularly … Continue reading

Crowd of People

Target vs. Saturation: Direct Mail Acquisition Strategies

Tuesday, March 22nd, 2016

One of the most common goals of a direct mail campaign is new customer acquisition. When you are introducing your product or service to new prospects, there are several things to consider: Do you have an effective design and message? … Continue reading

2015 and 2016 crossing sign

Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading