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As long-time readers of Target Marketing Magazine, we were happy to contribute this guest post, titled “Recipe for Success: Data and Personalization” to their Marketing Strategy blog. Here’s an excerpt: Your competitors are trying to give [your customers] the relevance they crave, but … Continue reading
Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading
This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading