Tag Archives: personalization

[ON DEMAND] Creating Marketing Messages That Stand Out

Thursday, September 26th, 2019

ON DEMAND This presentation is now available as a recording.     The 20-minute presentation covers the basics of creating personalized direct marketing messages that capture attention and help your organization stand out from your competition. This presentation was recorded … Continue reading

5 Ways to Use Psychology for Marketing Advantage

Monday, June 10th, 2019

Marketing is the art of drawing in customers and making them want to buy your product or service. Far too often, people neglect the science that goes into this process. To draw in potential customers takes skill in the knowledge … Continue reading

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Who’s Who? Why It’s Becoming Increasingly Important to Know Your Customers

Wednesday, October 24th, 2018

In today’s age of personalization and relevance, it is increasingly important for marketers to know exactly who their customers are. Long gone are the days of basic segmentation based on demographic information. It is great to know that a majority … Continue reading

Big Data Concept

Improve Direct Mail Performance by Segmenting Your Mailing List

Monday, January 15th, 2018

  Here at Compu-Mail, we strive to help our customers deliver compelling, individualized messages that convert by taking their customer insights and directing them to the right people at the right place We have written at length on topics like … Continue reading

Recipe for Success: Data and Personalization

Friday, September 8th, 2017

As long-time readers of Target Marketing Magazine, we were happy to contribute this guest post, titled “Recipe for Success: Data and Personalization” to their Marketing Strategy blog. Here’s an excerpt: Your competitors are trying to give [your customers] the relevance they crave, but … Continue reading

direct marketing strategy

6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

30 Direct Mail Statistics You Can Use Right Now

Friday, July 14th, 2017

Here is a list of direct mail stats that show why direct mail is still the best medium for cutting through the clutter and getting your marketing message directly in the hands of your customers. Direct Mail Still Gets the … Continue reading

Personalization eBook Cover

Free eBook: Personalization Made Easy

Friday, July 7th, 2017