Tag Archives: omnichannel marketing


Omnichannel Strategies for Driving Millennials to Your Ecommerce Site

Monday, March 18th, 2019

Once again, we teamed up with our friends at Virid to bring you valuable marketing content. Here is an excerpt of our post “Omnichannel Strategies for Driving Millennials to Your Ecommerce Site” on their website. Strategy: Be Proactive While studies … Continue reading

How to Integrate a Marketing Campaign Across Channels

Monday, March 18th, 2019

When creating a marketing campaign that has touchpoints across multiple channels, it’s important to first understand the difference between multi-channel and omnichannel marketing.   While multi-channel involves attracting customers across as many channels as possible, omnichannel involves integrating multiple channels … Continue reading

How to Use Print to Amplify Your Digital Marketing Efforts

Tuesday, December 11th, 2018

  On average, a person sees up to 2,900 marketing messages a day. This includes all of the mail and email they receive, the banner ads they are exposed to online, the billboards or outdoor banners they drive by on … Continue reading

[ON DEMAND] Omnichannel vs. Multichannel Webinar

Tuesday, November 20th, 2018

ON DEMAND This presentation is now available as a recording. Check out the recording of Compu-Mail’s final webinar of 2018! We cover the difference between omnichannel and multichannel marketing (there are some significant distinctions between the two!) This webinar is … Continue reading

Omnichannel Marketing Icons

Crafting the Ultimate Omnichannel Experience Is Easier Than You Think

Wednesday, February 7th, 2018

Considering customers see up to 2900 marketing messages a day, it’s important to craft a strong online marketing experience that keeps your message in front of your customers and prospects until they are ready to process the message you are … Continue reading

5 Reasons Your Direct Mail Campaign Didn’t Work (And How to Knock Your Next One Out of the Park)

Monday, August 28th, 2017

As much as we might like to think all of our marketing campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of … Continue reading

Omnichannel Campaigns

How to Kickstart Your Next Omnichannel Marketing Campaign

Monday, March 6th, 2017

Jeffrey Lant’s “Rule of Seven” states that it takes at least 7 touchpoints across various channels to reach a prospect before they become a lead. And with all of the advertising messages out there on social media and digital marketing … Continue reading

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading