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Fundraisers: Increase Your Response with Omnichannel Marketing. The case for omnichannel fundraising is as simple as acknowledging how fragmented channel preferences have become. Preferences spread across five main channels—direct mail, email, social media, telephone and text messaging. And when you … Continue reading
When it comes to keeping track of donor data, no tool is more important than a nonprofit’s constituent relationship manager, or CRM. A CRM is a software solution that keeps track of every interaction a member of a community has … Continue reading