Tag Archives: marketing statistics

An Integrated Approach to Direct Marketing to Millennials

Friday, September 22nd, 2017

When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response. Think about it: Millennials spend 6 … Continue reading

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6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

Compu-Mail eBooks Featured in Target Marketing, Total Retail E-Newsletters

Monday, August 28th, 2017

Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading

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5 Reasons Your Direct Mail Campaign Didn’t Work (And How to Knock Your Next One Out of the Park)

Monday, August 28th, 2017

As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of the … Continue reading

Free eBook: How to Use Signage to Drive Sales

Friday, August 4th, 2017

Effective in-store signage has a critical impact on customers as they decide whether or not to visit your place of business and or make a purchase. Your marketing messages should remain consistent throughout every marketing message you send, but bear … Continue reading

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30 Direct Mail Statistics for 2017

Friday, July 14th, 2017

This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading

Free eBook: 6 Things You Don’t Know You Already Know About Variable Print Marketing

Friday, June 30th, 2017

Download our free eBook to discover how much more you know more about variable print marketing than you might have thought. When you download this eBook, you will: Learn how much competition there is for “air time.” Compare direct mail … Continue reading

INFOGRAPHIC: What Happens When Direct Mail Delivers?

Monday, June 19th, 2017

Have you ever wondered what happens when direct mail hits your customers’ mailboxes? We put together this handy infographic showing you how often people check their mail, what they think of it, and how quickly they respond to it. Download … Continue reading

Free eGuide: Direct Mail 101

Wednesday, June 14th, 2017

Download our free eGuide to unfold the pros, cons, and best uses of several popular mailing formats. Get your copy today to determine which direct mail format(s) will work best to achieve your marketing goals.