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When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response. Think about it: Millennials spend 6 … Continue reading
Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading
Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading
As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of the … Continue reading
This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading
Download our free eBook to discover how much more you know more about variable print marketing than you might have thought. When you download this eBook, you will: Learn how much competition there is for “air time.” Compare direct mail … Continue reading
Have you ever wondered what happens when direct mail hits your customers’ mailboxes? We put together this handy infographic showing you how often people check their mail, what they think of it, and how quickly they respond to it. Download … Continue reading
Download our free eGuide to unfold the pros, cons, and best uses of several popular mailing formats. Get your copy today to determine which direct mail format(s) will work best to achieve your marketing goals.