Tag Archives: integrated marketing

hand-holding-a-smartphone

10 Ways to Boost Your Next Email Campaign

Wednesday, May 22nd, 2019

Email marketing campaigns have proven their worth, both in B2B and B2C marketing. Effective and easy to integrate with your other marketing channels, email to house files achieved an ROI of 41% in 2018. But some marketers leave the medium … Continue reading

compu-mail-never-say

5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading

How to Integrate a Marketing Campaign Across Channels

Monday, March 18th, 2019

When creating a marketing campaign that has touchpoints across multiple channels, it’s important to first understand the difference between multi-channel and omnichannel marketing.   While multi-channel involves attracting customers across as many channels as possible, omnichannel involves integrating multiple channels … Continue reading

[ON DEMAND] Omnichannel vs. Multichannel Webinar

Tuesday, November 20th, 2018

ON DEMAND This presentation is now available as a recording. Check out the recording of Compu-Mail’s final webinar of 2018! We cover the difference between omnichannel and multichannel marketing (there are some significant distinctions between the two!) This webinar is … Continue reading

Planning for Direct Mail Success Before and After You Mail

Thursday, April 12th, 2018

Many marketers fall into the unfortunate trap of assuming they are done with their direct mail campaign once it hits the mail stream. The reality is that there are several key activities that need to be considered before and after … Continue reading

Identify and Retarget eBook cover

Free eBook: How to Identify and Retarget Website Visitors

Thursday, December 28th, 2017
Hands typing on a laptop

How to Drive (And Convert) Website Traffic with Direct Mail

Thursday, December 28th, 2017

Once you have built your website or spent some time redesigning an existing site, it’s time to start thinking about how you are going to drive traffic to it – and convert traffic from it. You could have the greatest … Continue reading

millennials

An Integrated Approach to Direct Marketing to Millennials

Friday, September 22nd, 2017

When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response. Think about it: Millennials spend 6 … Continue reading