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As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of the … Continue reading
This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading
Welcome to the new and improved Compu-Mail website! We’ve been hard at work pushing the boundaries of what’s possible with direct marketing, priding ourselves on staying at the leading edge of variable print technology. This has prompted a “refresh” of … Continue reading
Download our free white paper to learn to find the right health consumers for your health system and convert them into valuable patients and promoters of your service lines. Get your copy today and start collecting patient experience feedback, applying … Continue reading
Download our free eBook to learn how to achieve personalization with variable data messaging. Get your copy today to see how variable data messaging achieves better direct mail response rates & increases lifetime value.
Now that the cold days of winter are behind us and we’re on to warm weather and sunny days, you may be thinking of going through your desk or your home for a little spring cleaning. Why not take the … Continue reading
Compu-Mail has completed the assessment for full Healthcare Insurance Portability and Accountability Act (HIPAA) compliance. Compu-Mail’s compliance ensures the privacy and safeguarding of all personal identifiable information, including medical data. Anthony Marchioni, CTO of Compu-Mail, sees HIPAA compliance as a … Continue reading
Jeffrey Lant’s “Rule of Seven” states that it takes at least 7 touchpoints across various channels to reach a prospect before they become a lead. And with all of the advertising messages out there on social media and digital marketing … Continue reading
We tuned into Target Marketing’s “All About Marketing Tech” Virtual Conference, and left feeling inspired by the day’s conversations. Here are three quick takeaways from the virtual conference: 1. Marketing is about strategy, not tactics. Marketing has become much more … Continue reading