Tag Archives: email campaigns

targeted marketing

30 Direct Mail Statistics for 2017

Friday, July 14th, 2017

This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading

Free eBook: 6 Things You Don’t Know You Already Know About Variable Print Marketing

Friday, June 30th, 2017

Download our free eBook to discover how much more you know more about variable print marketing than you might have thought. When you download this eBook, you will: Learn how much competition there is for “air time.” Compare direct mail … Continue reading

What’s New at Compu-Mail

Tuesday, June 13th, 2017

Welcome to the new and improved Compu-Mail website! We’ve been hard at work pushing the boundaries of what’s possible with direct marketing, priding ourselves on staying at the leading edge of variable print technology. This has prompted a “refresh” of … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading

Email frequency sweet spot ideal

Should I Be Sending More Email?

Friday, May 8th, 2015

How to address email frequency without customers bolting for the exits Email has rightfully earned a high-ranking position in every direct marketer’s toolbox, but more than ever, consumers are sensitive and protective about what emails earn space in their inbox. … Continue reading


5 Email Approaches Marketers Need to Delete in 2015

Wednesday, February 18th, 2015

Email marketing is not going anywhere anytime soon. In 2014, email marketing offered an average ROI of 119%, and was attributed as the most effective digital marketing channel for customer retention in the US (DMA 2014 Statistical Fact Book; CMO … Continue reading

Top 30 Email Marketing Statistics for 2014

Monday, July 14th, 2014

Check out our email marketing statistics for 2016 here. Direct marketing is a key component of success for most companies. It allows you to communicate to the customer or business on a personal basis, granting you the opportunity to truly … Continue reading

Email: Why Making it Easier to Unsubscribe is a Good Thing

Wednesday, June 11th, 2014

Did you notice that Google implemented a new feature for Gmail subscribers that brings the “unsubscribe” option right up to the top header on some messages, rather than its typical placement at the bottom of the email body? Was your … Continue reading