Tag Archives: email best practices


10 Ways to Boost Your Next Email Campaign

Wednesday, May 22nd, 2019

Email marketing campaigns have proven their worth, both in B2B and B2C marketing. Effective and easy to integrate with your other marketing channels, email to house files achieved an ROI of 41% in 2018. But some marketers leave the medium … Continue reading


Should I Be Sending More Email?

Thursday, May 9th, 2019

  More than ever, consumers are sensitive and protective about what emails earn space in their inbox. Built-in automated sorting for messages and third party services both empower the consumer further and introduce new visibility challenges for senders. While increasing … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

2015 and 2016 crossing sign

Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading


5 Email Approaches Marketers Need to Delete in 2015

Wednesday, February 18th, 2015

Email marketing is not going anywhere anytime soon. In 2014, email marketing offered an average ROI of 119%, and was attributed as the most effective digital marketing channel for customer retention in the US (DMA 2014 Statistical Fact Book; CMO … Continue reading

Fundraising Nonprofit trends 2014

Top 30 Email Marketing Statistics for 2014

Monday, July 14th, 2014

Check out our email marketing statistics for 2016 here. Direct marketing is a key component of success for most companies. It allows you to communicate to the customer or business on a personal basis, granting you the opportunity to truly … Continue reading

A/B testing variables for direct mail & email

How to Cut Big Data Down to Size: Data Driven Marketing Basics

Tuesday, April 23rd, 2013

Big Data. Data Driven Marketing. ROI. Cross-Channel Data. Integrate! Integrate! Is “Big Data” scaring your pants off? You’re not alone. A Hubspot article on data driven marketing reported that, according to a study reported by eMarketer and conducted by 33Across: … Continue reading

Email Marketing

Marketer Resource: Email Marketing Statistics, Studies, and Research Reports

Friday, April 19th, 2013

When we prepared for our email marketing seminar in February, we did a lot of research to find the latest stats and benchmarks for email marketing best practices, design, delivery, and response. Why keep all those data sources a secret? We’re sharing our … Continue reading