Tag Archives: direct marketing


5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading


[ON DEMAND] Trigger Marketing 101: Personalizing Event-Based Mailings

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording.     The 30-minute presentation covers the basics of trigger marketing, including why this type of campaign is important and how to implement one into your marketing strategy. This webinar … Continue reading

How to Integrate a Marketing Campaign Across Channels

Monday, March 18th, 2019

When creating a marketing campaign that has touchpoints across multiple channels, it’s important to first understand the difference between multi-channel and omnichannel marketing.   While multi-channel involves attracting customers across as many channels as possible, omnichannel involves integrating multiple channels … Continue reading

Who’s Who? Why It’s Becoming Increasingly Important to Know Your Customers

Wednesday, October 24th, 2018

In today’s age of personalization and relevance, it is increasingly important for marketers to know exactly who their customers are. Long gone are the days of basic segmentation based on demographic information. It is great to know that a majority … Continue reading

5 Reasons Your Direct Mail Campaign Didn’t Work (And How to Knock Your Next One Out of the Park)

Monday, August 28th, 2017

As much as we might like to think all of our marketing campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of … Continue reading

Xerox Rialto

Compu-Mail Continues to Grow Inkjet Fleet With Two Additional Presses

Thursday, May 4th, 2017

Compu-Mail has installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit. Rich Baker, COO of Compu-Mail, … Continue reading

Mike Oliver Wide Format Specialist

Michael Oliver Join’s Compu-Mail’s Sales & Marketing Team

Wednesday, March 15th, 2017

Michael Oliver recently joined Compu-Mail’s Sales & Marketing team as Sales Specialist. In his new role, Oliver will handle wide format accounts for the Western New York marketplace. Compu-Mail offers complete direct marketing services via mail and digital channels, as … Continue reading

Typing on Laptop

Top 10 Most Read in 2016

Monday, December 5th, 2016

It’s December again, and we’re feeling nostalgic as we reflect on the year that was and look eagerly ahead to the year that will be. As 2016 comes to a close, here’s a look at the top ten most read … Continue reading