Tag Archives: direct mail

Think You Can’t Afford Direct Mail? Think Again

Thursday, September 26th, 2019

This is a piece that is focused on the value and return on investment of direct mail. Our hope is that after reading this piece, you will feel inspired to implement direct mail into your marketing mix in a way … Continue reading


In Defense of Print and its Alliance with Digital

Wednesday, May 22nd, 2019

Digital and print are often considered enemies. Company websites, online news sources, social media sites, and the works provide a multitude of information at consumers’ finger tips. The need for printed comunications looks to be shrinking because of it. But … Continue reading


5 Things You Won’t Hear Successful Direct Marketers Say

Thursday, May 9th, 2019

Direct marketing professionals have a wealth of knowledge and advice to give on the path to achieving success with their campaigns, but we’d venture a guess that you’d never hear these phrases pass their lips. Here is our list of … Continue reading

[ON DEMAND] Postage Rate Increase Webinar

Thursday, January 10th, 2019

ON DEMAND This webinar is now available as a recording. Download the recording to learn about the new USPS rates. We outline what the increases mean for you and give you tips for maximizing your direct mail budget in 2019. … Continue reading


5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign

Thursday, January 10th, 2019

  Image credit: Total Retail We are excited to share another blog post we contributed to Total Retail, titled “5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign” to their marketing blog. Here’s an excerpt: Have you … Continue reading

Consistency is Key: Why Mailing One Time Will Never Get You Anywhere

Monday, December 3rd, 2018

Direct mail, like most forms of marketing, performs best when it has time to mature. Digital marketing tactics like email and social media have trained marketers to demand instant results, but when you look at marketing as a whole, success … Continue reading

Free White Paper – Direct Mail for the Digital Age

Thursday, August 23rd, 2018
Direct Mail Budget

Making the Most of Your Budget on Your Next Direct Mail Campaign

Thursday, February 8th, 2018

Direct mail statistically has the highest response rate vs. all other digital mediums combined, but we find that it is often overlooked or passed over by marketers because even though it has the same ROI as digital, it’s also one … Continue reading

Big Data Concept

Improve Direct Mail Performance by Segmenting Your Mailing List

Monday, January 15th, 2018

  Here at Compu-Mail, we strive to help our customers deliver compelling, individualized messages that convert by taking their customer insights and directing them to the right people at the right place We have written at length on topics like … Continue reading