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Digital and print are often considered enemies. Company websites, online news sources, social media sites, and the works provide a multitude of information at consumers’ finger tips. The need for printed comunications looks to be shrinking because of it. But … Continue reading
On average, a person sees up to 2,900 marketing messages a day. This includes all of the mail and email they receive, the banner ads they are exposed to online, the billboards or outdoor banners they drive by on … Continue reading
Financial Institutions: It’s Time to Challenge Perceptions and Embrace a New Brand. The financial industry is often perceived as being slow to effectively keep pace with technology. 2014 can be the year you turn that perception on its head. Simplify, … Continue reading