Tag Archives: digital marketing

omnichannel-representation

In Defense of Print and its Alliance with Digital

Wednesday, May 22nd, 2019

Digital and print are often considered enemies. Company websites, online news sources, social media sites, and the works provide a multitude of information at consumers’ finger tips. The need for printed comunications looks to be shrinking because of it. But … Continue reading

How to Use Print to Amplify Your Digital Marketing Efforts

Tuesday, December 11th, 2018

  On average, a person sees up to 2,900 marketing messages a day. This includes all of the mail and email they receive, the banner ads they are exposed to online, the billboards or outdoor banners they drive by on … Continue reading

Taking Online Content Offline to Personalize the Customer Experience

Thursday, September 20th, 2018

    Last month, we teamed up with our friends at Virid to put together some tips for gathering and leveraging user-generated content. We contributed this guest post, titled “Taking Online Content Offline to Personalize the Customer Experience” to their … Continue reading

Financial and Banking Mktg Trends 2014

Financial Marketing 2014: Challenge Perceptions

Monday, January 6th, 2014

Financial Institutions: It’s Time to Challenge Perceptions and Embrace a New Brand. The financial industry is often perceived as being slow to effectively keep pace with technology. 2014 can be the year you turn that perception on its head. Simplify, … Continue reading