Tag Archives: data driven marketing

Crowd of People

Target vs. Saturation: Direct Mail Acquisition Strategies

Tuesday, March 22nd, 2016

One of the most common goals of a direct mail campaign is new customer acquisition. When you are introducing your product or service to new prospects, there are several things to consider: Do you have an effective design and message? … Continue reading

2015 and 2016 crossing sign

Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading

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Data Insights Transform Direct Mail

Wednesday, December 16th, 2015

As a Partnership member, we were happy to contribute this guest post, titled “Data Insights Transform Direct Mail” to Partnership Perspectives, the Buffalo Niagara Partnership’s blog. Here’s an excerpt: Just as data has revolutionized digital marketing- with things like personalized website … Continue reading

iGen install

Two New Presses Double Full Color Digital Printing Capacity

Tuesday, November 10th, 2015

Compu-Mail has added two Xerox iGen 150 presses at its Grand Island production facility. The iGen 150 digital production color platform boasts high production speed and a large 26” sheet option. In addition, Compu-Mail has added a Duplo booklet maker … Continue reading

arc-fundraising-mail-case-study

Data + Details: The Equation for Fundraising Success

Monday, June 15th, 2015

Personalization and attention to every detail drive results for The Arc of Monroe. Sixty years ago a group of families in Rochester, New York, came together to conceive new options for their children with developmental disabilities – so they could … Continue reading

Data-Driven Marketing Quiz

What Kind of Data Marketer are You? [QUIZ]

Friday, March 20th, 2015

Are you a data dreamer, doubter, or doer? Find out your data-driven “personality” with our six question quiz, and be sure to share with your marketing friends on social media using the sharing buttons to the left!    

Black Spider on a Pot of Candy Corn - Creepy Marketing

7 Ways to Respond When Your Friends Say Data-Driven Marketing is Creepy

Monday, October 27th, 2014

I’m at a family reunion, catching up with a few cousins I hadn’t seen in a while. We’ve covered new couples, babies and houses, so now talk turns to work. I start: “I work at Compu-Mail; it’s a data-driven marketing … Continue reading

SOC 1 type 1 2 Certified print and mail vendor

Compu-Mail Earns SOC 1 Type 2 Security Certification

Wednesday, September 24th, 2014

Compu-Mail completed the Service Organization Control (SOC) 1 Type 2 audit this summer, as a part of our continued commitment to corporate security. We successfully underwent extensive SOC audits under the American Institute of Certified Public Accountants’ (AICPA) guidelines, performed by … Continue reading

25 Direct Marketing Statistics Prove Direct Mail Works

Thursday, July 17th, 2014

With the rise of email and social media, many leap to declare print and direct mail “dead.” But don’t let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above … Continue reading