Tag Archives: data driven marketing

Writing

Letter to Direct Mail (From a Millennial)

Thursday, October 12th, 2017

Direct mail, my oldest and dearest friend, I hope this letter finds you well. I’m writing to remind you how much you mean to me. There is no greater joy for me than opening my mailbox after a long day … Continue reading

Card Tipper

Compu-Mail Expands Lettershop Capabilities With New Card Tipper

Wednesday, October 11th, 2017

Compu-Mail has installed at its Grand Island facility an MFT 250 IP Friction Feeder and data card printer for variable card printing. These new stations are capable of tipping cards, coupons, stickers, and other inserts and come equipped with camera … Continue reading

An Integrated Approach to Direct Marketing to Millennials

Friday, September 22nd, 2017

When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response. Think about it: Millennials spend 6 … Continue reading

Acquisition Ebook Cover

Free eBook: How to Use Data to Power Up Your Customer Acquisition

Tuesday, September 19th, 2017

While most marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts … Continue reading

Recipe for Success: Data and Personalization

Friday, September 8th, 2017

As long-time readers of Target Marketing Magazine, we were happy to contribute this guest post, titled “Recipe for Success: Data and Personalization” to their Marketing Strategy blog. Here’s an excerpt: Your competitors are trying to give [your customers] the relevance they crave, but … Continue reading

direct marketing strategy

6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

Compu-Mail eBooks Featured in Target Marketing, Total Retail E-Newsletters

Monday, August 28th, 2017

Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading

idea lightbulb

5 Reasons Your Direct Mail Campaign Didn’t Work (And How to Knock Your Next One Out of the Park)

Monday, August 28th, 2017

As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of the … Continue reading

omni-dm-logo-tracking

Compu-Mail Launches Omni DM with Capabilities for Mail Tracking, Call Tracking, and Digital Retargeting

Monday, August 21st, 2017

Compu-Mail recently launched Omni DM, a platform designed to help customers seamlessly integrate their marketing efforts through high response direct mail, call tracking, and digital retargeting through Google and Facebook. Compu-Mail offers complete direct marketing services via mail and digital … Continue reading