Tag Archives: data driven marketing

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading

direct marketing strategy

6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

30 Direct Mail Statistics You Can Use Right Now

Friday, July 14th, 2017

Here is a list of direct mail stats that show why direct mail is still the best medium for cutting through the clutter and getting your marketing message directly in the hands of your customers. Direct Mail Still Gets the … Continue reading

Xerox Rialto

Compu-Mail Continues to Grow Inkjet Fleet With Two Additional Presses

Thursday, May 4th, 2017

Compu-Mail has installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit. Rich Baker, COO of Compu-Mail, … Continue reading

Buffalo Business First Logo

Compu-Mail Featured In Buffalo Business First

Monday, October 24th, 2016

Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats indicating what makes direct mail such an integral part of your omnichannel campaign. (Bonus: This has been updated for 2017!) Millennials Love It 36% of people under … Continue reading

Holding a piece of mail

How to Give Print a Digital Reflection

Friday, May 20th, 2016

Neuromarketing research has shown that print creates stronger, longer lasting impressions on the brain than digital communications. Its tangible presence, compared to something more ephemeral like email, holds space in both a physical and psychological sense. Yes, print – particularly … Continue reading