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With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading
This month, we have set our sights on the casino gaming industry. More specifically, how casino marketers can use the data they already have in their variable direct mail campaigns. In the casino gaming world, data is collected on … Continue reading