Tag Archives: big data

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Xerox Rialto

Compu-Mail Continues to Grow Inkjet Fleet With Two Additional Presses

Thursday, May 4th, 2017

Compu-Mail has installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit. Rich Baker, COO of Compu-Mail, … Continue reading

arc-fundraising-mail-case-study

Data + Details: The Equation for Fundraising Success

Monday, June 15th, 2015

Personalization and attention to every detail drive results for The Arc of Monroe. Sixty years ago a group of families in Rochester, New York, came together to conceive new options for their children with developmental disabilities – so they could … Continue reading

Big-Results-Little-Data

Small Data – BIG Results

Monday, December 22nd, 2014

Even if you’re a smaller player in the “Big Data” game, data-driven marketing tactics can be just as manageable and lucrative as they are to the big players. If you aren’t already an experienced database marketer, here are some ways … Continue reading

Pregnant belly

Hey Shutterfly, I’m STILL Pregnant.

Thursday, May 22nd, 2014

An Email Mishap Sheds Light on the State of Marketing Popular across marketing forums this week is the news of Shutterfly’s big email oops. Did you hear about it? An email of congratulations reached an unknown number of recipients Wednesday … Continue reading

Data Security featured-image

Data Security: Keeping You Safe

Wednesday, April 30th, 2014

Did you know that in some situations, the use of a name and address alone, even when void of context, is recognized by US privacy laws as a danger to an individual’s identity? For some industries, staying in business depends … Continue reading

Data Security Video Compu-Mail

Case Study of High Security Data Management [Video]

Wednesday, April 30th, 2014

Continued growth is expected in 2014 for data driven marketing, which is already a $140.7 billion industry. But as data driven tactics are being perfected, the fear of too much data and not enough privacy rises. For some of our … Continue reading

Global Event for Data Driven Marketers

DMA 2013: Highlights from a First-Year Marketer

Wednesday, October 16th, 2013

This weekend I played the rookie walking through the hall of fame. A first year marketer on her first official business trip to DMA 2013: the Direct Marketing Association’s Annual Global Event for Data-Driven Marketers. Now that I’m finally at … Continue reading

Caution: QR codes, NFC, PURLs and big data in direct marketing

Caution! Shiny Objects Ahead

Tuesday, June 25th, 2013

Three Shiny Objects in Direct Marketing We marketing types are notorious for falling prey to shiny object syndrome – latching on to the latest and greatest new method or technology as the next silver bullet to achieve all our marketing … Continue reading