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Compu-Mail has installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit. Rich Baker, COO of Compu-Mail, … Continue reading
Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading
Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading
Data lovers, rejoice! We’ve pulled together a new list of direct mail stats indicating what makes direct mail such an integral part of your omnichannel campaign. (Bonus: This has been updated for 2017!) Millennials Love It 36% of people under … Continue reading
Part of our series where we seek to uncover the most effective formats for your specific marketing objectives. The Folded Self Mailer, Defined We started our series with postcards—both standard and oversized. Now we’re adding a panel or two. A folded self-mailer … Continue reading
We’re pleased to feature this new series for marketers examining several popular mailing formats. If you’re a marketer who is scientific in your strategy, calculated in your execution, and ready to explore new terrain, this series is for you. The series … Continue reading
Are you a data dreamer, doubter, or doer? Find out your data-driven “personality” with our six question quiz, and be sure to share with your marketing friends on social media using the sharing buttons to the left!
Email marketing is not going anywhere anytime soon. In 2014, email marketing offered an average ROI of 119%, and was attributed as the most effective digital marketing channel for customer retention in the US (DMA 2014 Statistical Fact Book; CMO … Continue reading
Smart data driven marketers are already using data big and small to inform their marketing initiatives. Layering the context of seasonal events and buying motivations can take data driven messaging another step forward. Are your buyers looking forward to a holiday? … Continue reading