Tag Archives: 2014 Marketing Trends

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Marketing strategy goal

B-to-B Marketing 2014: Strategic and Measurable Content

Wednesday, January 15th, 2014

Content Marketing Grows Up Many B2B marketers have already recognized the immense worth in providing value-added content geared towards their customer demographic. Content marketing is commonplace on company websites and blogs, and proves its advantage in search engine optimization (SEO) … Continue reading

Retail Marketing Trends 2014

Retail Marketing 2014: Customer Experience

Thursday, January 9th, 2014

Customer Experience Converges in Retail Marketing for 2014. Retail marketers in particular face the challenge of communication with customers across multiple platforms. Web, social, mobile, mail, email and voice – busy yet? 2014 brings with it a renewed need to … Continue reading

Financial and Banking Mktg Trends 2014

Financial Marketing 2014: Challenge Perceptions

Monday, January 6th, 2014

Financial Institutions: It’s Time to Challenge Perceptions and Embrace a New Brand. The financial industry is often perceived as being slow to effectively keep pace with technology. 2014 can be the year you turn that perception on its head. Simplify, … Continue reading