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With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading
Content Marketing Grows Up Many B2B marketers have already recognized the immense worth in providing value-added content geared towards their customer demographic. Content marketing is commonplace on company websites and blogs, and proves its advantage in search engine optimization (SEO) … Continue reading
Customer Experience Converges in Retail Marketing for 2014. Retail marketers in particular face the challenge of communication with customers across multiple platforms. Web, social, mobile, mail, email and voice – busy yet? 2014 brings with it a renewed need to … Continue reading
Financial Institutions: It’s Time to Challenge Perceptions and Embrace a New Brand. The financial industry is often perceived as being slow to effectively keep pace with technology. 2014 can be the year you turn that perception on its head. Simplify, … Continue reading