Category Archives: Direct Marketing Tips

event planning

10 Keys for a Successful Open House

Thursday, September 21st, 2017

Planning an open house may seem like a daunting task, but with the right planning and preparation, you’re sure to host an event to remember. Here are our 10 keys for a successful open house: Establish the date and time. … Continue reading

Acquisition Ebook Cover

Free eBook: How to Use Data to Power Up Your Customer Acquisition

Tuesday, September 19th, 2017

While most marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts … Continue reading

Recipe for Success: Data and Personalization

Friday, September 8th, 2017

As long-time readers of Target Marketing Magazine, we were happy to contribute this guest post, titled “Recipe for Success: Data and Personalization” to their Marketing Strategy blog. Here’s an excerpt: Your competitors are trying to give [your customers] the relevance they crave, but … Continue reading

direct marketing strategy

6 Ways to Immediately Improve Your Direct Marketing Strategy

Monday, August 28th, 2017

Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will … Continue reading

Compu-Mail eBooks Featured in Target Marketing, Total Retail E-Newsletters

Monday, August 28th, 2017

Over the weekend, two of our content pieces were shared as featured resources by Target Marketing and Total Retail: 6 Things You Don’t Know You Already Know About Variable Print Marketing Direct Mail 101: A Complete Overview of Mail Formats … Continue reading

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5 Reasons Your Direct Mail Campaign Didn’t Work (And How to Knock Your Next One Out of the Park)

Monday, August 28th, 2017

As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work. One of the … Continue reading

Free eBook: How to Use Signage to Drive Sales

Friday, August 4th, 2017

Effective in-store signage has a critical impact on customers as they decide whether or not to visit your place of business and or make a purchase. Your marketing messages should remain consistent throughout every marketing message you send, but bear … Continue reading

targeted marketing

30 Direct Mail Statistics for 2017

Friday, July 14th, 2017

This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading

4 Reasons Why Working with Compu-Mail Will Save You Money on Postage in Your Next Direct Mail Campaign

Monday, July 10th, 2017

Consider this: Postage accounts for approximately 40-65% of any direct mail campaign. Regardless of the size of the campaign, that adds up quickly. At Compu-Mail, we leverage strong strategic partnerships with the United States Postal Service (USPS), Canada Post, and … Continue reading