Author Archives: Compu-Mail

About Compu-Mail

Compu-Mail (www.compu-mail.com) provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting. Compu-Mail can be reached at 800.255.0670 or marketing@compu-mail.com.
Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading

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[ON DEMAND] Trigger Marketing 101: Personalizing Event-Based Mailings

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording.     The 30-minute presentation covers the basics of trigger marketing, including why this type of campaign is important and how to implement one into your marketing strategy. This webinar … Continue reading

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[ON DEMAND] Designing Direct Mail for USPS Informed Delivery®

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording. The 20-minute presentation covers everything you need to know about designing your direct mail campaigns for Informed Delivery. This presentation was recorded on 03/27/19. This webinar is for eligible marketing … Continue reading

Reduce Reuse Recycle

Spring Cleaning Checklist: Database Marketing Edition

Tuesday, March 19th, 2019

Now that spring has finally arrived, this may be a good time to consider “spring cleaning” your home or office. It may also be a great time to consider spring cleaning your data. A solid, clean database is crucial for … Continue reading

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Omnichannel Strategies for Driving Millennials to Your Ecommerce Site

Monday, March 18th, 2019

Once again, we teamed up with our friends at Virid to bring you valuable marketing content. Here is an excerpt of our post “Omnichannel Strategies for Driving Millennials to Your Ecommerce Site” on their website. Strategy: Be Proactive While studies … Continue reading

How to Integrate a Marketing Campaign Across Channels

Monday, March 18th, 2019

When creating a marketing campaign that has touchpoints across multiple channels, it’s important to first understand the difference between multi-channel and omnichannel marketing.   While multi-channel involves attracting customers across as many channels as possible, omnichannel involves integrating multiple channels … Continue reading

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[ON DEMAND] Marketing to Millennials in 2019

Monday, February 4th, 2019

ON DEMAND This webinar is now available as a recording. The 30-minute presentation covers everything you need to know about marketing to millennials in 2019. This presentation was recorded on 02/20/19. This webinar is for eligible marketing professionals only. Compu-Mail … Continue reading

Compu-Mail Promotes Allison Jensen to Marketing Manager

Thursday, January 31st, 2019

Grand Island, NY – Compu-Mail, LLC of Grand Island, NY recently promoted Allison Jensen to Marketing Manager. In her new role, she will be responsible for spearheading Compu-Mail’s marketing and lead generation efforts. Compu-Mail offers complete direct marketing services via … Continue reading