Author Archives: Compu-Mail

About Compu-Mail

Compu-Mail ( provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting. Compu-Mail can be reached at 800.255.0670 or

3 Techniques for Building a Better Donor Mailing List

Monday, April 15th, 2019

When building your donor mailing list, there are certain elements to keep in mind that allow you to shape your list into a strong and actionable file. This, in turn, will allow you to personalize your outreach and increase average … Continue reading


Why You Should be Vigilant About Purchased Data

Monday, April 15th, 2019

 Marketers today are looking for strong acquisition strategies that drive conversions. This typically involves regularly purchasing or renting prospect data. And while it is of course important to know who is on the list, it is equally important (or perhaps … Continue reading

Slot Machines

Casino Marketing: Maximize Player Participation

Monday, April 8th, 2019

Looking to maximize player participation? Try leveraging a trigger marketing program using the information you collect when you assign player numbers to each of your patrons. Leverage Your Data Each player card collects behavior-based information including gaming, dining, and entertainment … Continue reading

Behavior based trigger marketing

Casino Marketing: Behavior-Based Offers

Monday, April 8th, 2019

With multiple locations and lines of business—often including gaming, online gaming, restaurants, stores, hotels, golf courses and more—casino marketing lends itself perfectly to a triggered marketing solution. After seeing the bigger gaming corporations reap the benefits of such technology, and … Continue reading

Using Trigger Marketing to Increase Response Rates

Monday, April 8th, 2019

Your strategies as a marketer are heavily laced with purpose; each message is aimed toward a specific goal. To be able to define those goals more accurately is the key to communicating even more effectively. That is just what trigger marketing does. It … Continue reading


Registration Open for Trigger Marketing 101: Personalizing Event-Based Mailings

Monday, April 8th, 2019

Wed. Apr. 24 | 12:00PM EST The 30-minute presentation will cover everything you need to know about trigger marketing, including why this type of campaign is important and how to implement one into your marketing strategy. This webinar is for … Continue reading


[ON DEMAND] Designing Direct Mail for USPS Informed Delivery®

Monday, April 8th, 2019

ON DEMAND This webinar is now available as a recording. The 20-minute presentation covers everything you need to know about designing your direct mail campaigns for Informed Delivery. This presentation was recorded on 03/27/19. This webinar is for eligible marketing … Continue reading

Reduce Reuse Recycle

Spring Cleaning Checklist: Database Marketing Edition

Tuesday, March 19th, 2019

Now that spring has finally arrived, this may be a good time to consider “spring cleaning” your home or office. It may also be a great time to consider spring cleaning your data. A solid, clean database is crucial for … Continue reading


Omnichannel Strategies for Driving Millennials to Your Ecommerce Site

Monday, March 18th, 2019

Once again, we teamed up with our friends at Virid to bring you valuable marketing content. Here is an excerpt of our post “Omnichannel Strategies for Driving Millennials to Your Ecommerce Site” on their website. Strategy: Be Proactive While studies … Continue reading