Once again, we teamed up with our friends at Virid to bring you valuable marketing content. Here is an excerpt of our post “Omnichannel Strategies for Driving Millennials to Your Ecommerce Site” on their website.
Strategy: Be Proactive
While studies show that millennials may spend 6 hours per week shopping online, with 67% of Millennials and preferring to shop online rather than in-store, it is difficult to rely on them finding your Ecommerce site on their own. No matter how much time millennials spend shopping online, they will never visit your website if they are not aware that your brand exists.
This is not a reflection of your current marketing efforts. Chances are, you are doing all of the right things for SEO and have a great digital marketing plan in place. But perhaps there is room to be more proactive in your outreach.
One way to do this is to use direct mail to activate the online experience. The tangible, physical experience of direct mail makes it a great tool for grabbing attention.
To read the full post, visit Virid’s website here.