‘Tis the season for reflection. As we close out 2018 and prepare to ring in 2019, here’s a look at the top ten most read marketing articles on our blog this year.
While we eagerly await the release of the newest set of DMA statistics, our post containing stats from 2017 continues to be an audience favorite. Sign up here to be one of the first to know when the new stats are released!
Direct marketing works best when channels are integrated and use clear and consistent messaging. Plan your campaigns using these six tips, and you will likely find an immediate improvement in your results.
The numbers show it, Millennials love direct mail. However, it’s one thing to see the numbers and it’s another to hear it from an actual Millennial. This post was updated to reflect recent studies.
Marketers are given the opportunity to supplement or even replace the gray scale image with a more compelling full color image that does not have to be from the physical mail piece, much like a banner ad with today’s technology. In addition, a URL can be added to direct users to any website, landing page or social media site.
As much as we marketers like to think all of our campaigns are major successes and that every idea is a million dollar idea, the cold reality is that there are some that just do not work.
Before you can begin to individualize your messages, you need to have a strong segmentation plan in place that identifies the types of customers you have and the frequency of which they buy, so you can adjust the strategy behind the marketing messages you send each of them.
When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response.
When creating a printed marketing piece, the paper stock you select is almost as important as the design itself. But with all of the stocks out there to choose from, how do you know which one is right for you? Given that print is such a highly tactile medium, it all depends on the way you want the finished product to look – and feel (meaning it also depends on the varnish, laminate, or other final coating you apply at the end of the printing process).
Unfortunately for sales and marketing professionals, ghosting is a common practice in the business world. It’s important to put a strategy in place that prevents your customers and prospects from “ghosting” you by giving them a compelling reason to stay.
Direct mail statistically has the highest response rate vs. all other digital mediums combined, but we find that it is often overlooked or passed over by marketers because even though it has the same ROI as digital, it’s also one of the most expensive to employ. The good news is that there are plenty of ways to overcome this expense by making the most of your budget to get the highest return and best value for what you invest in a campaign.
Bonus: we are not done for the year!
Check out what’s coming in December. This section will be updated as each post is published.
Digital marketing tactics like email and social media have trained marketers to demand instant results, but when you look at marketing as a whole, success is best measured when you look at it over a longer period of time.
When you leverage the power of print, you give your direct marketing efforts the most strength. Of the 2,900 marketing messages your customers and prospects are going to see today, you want at least a few of them to be yours. This is why we recommend you set in place a strong omnichannel campaigns that amplifies your message across all channels. When you use the same (or similar) creative and repeat the message multiple times, you will create a strong and memorable brand presence.
SofTrek contributed this guest post for our site. Excerpt: From donations, to event attendance, to volunteer hours, a CRM tracks every aspect of an organization’s donor relationship. And from this data, the organization’s team can determine what parts of their mission an individual is most interested in and make better decisions to keep them engaged. But a CRM is more than just a fancy spreadsheet. The right nonprofit CRM will be able to help your organization’s fundraising, communication, and development strategies with a suite of features designed to further a nonprofit’s mission.
5 Effective Marketing Tactics for Increasing Non-Profit Donations and Sponsorships (Publishing soon)
We contributed this guest post to SofTrek to publish on their site. Excerpt: Once you have a clear picture of who your constituents are and how to find them, it is important to use this information in your marketing efforts to ensure that you are employing effective tactics that increase donations and sponsorships alike. Here are five marketing tactics that we recommend to keep your donors active and engaged.
We contributed this guest post to Total Retail to publish on their site. Excerpt: Have you ever found yourself stuck when designing a direct mail campaign because you are not sure what offer or promotion to include? We have all been there. The promotion you choose should ultimately depend on what you are trying to achieve (increased sales, attendance, awareness, etc.) It should also reflect the particular product, service, or event you are advertising. What can you offer your customers and prospects to get them to take the action you want?
We are always looking for feedback and content ideas. What kind of content would you like to see in 2019?