Hiring Direct Mail for the Holidays + Ways to Thank Your Customers


 
This month, we worked with our friends at Virid to put together tips for online retailers to make the most of the holiday shopping season.

We contributed this guest post, titled “Hiring for the Holidays? Don’t Forget Direct Mail!”

 

Here is an excerpt:

This is the time of year that retailers with brick-and-mortar stores hire extra staff for the holidays to ensure they are well prepared for the influx of foot traffic at their stores. If you are a retailer selling primarily online you may find yourself doing the same thing, only for you it may take the form of filling out their logistics team to ensure your delivery system doesn’t miss a beat.

But in order for that online foot traffic to get there, your prospective customers have to know your brand exists, what you offer, and why they should be interested. Now, you probably wouldn’t hire extra marketing staff to get the job done, but you could “hire” a direct mail promotional campaign instead. This extra “employee” could range from a simple postcard campaign to a more elaborate booklet or catalog of products. Drop in a discount on the order or shipping, and you’ll find yourself converting more customers this holiday season.

Explore the full post here on their site.
 
 

We also contributed this guest post, titled “5 Ways to Thank Your Customers This Holiday Season.”

 

Here is an excerpt:

Send them a note. It may sound cliché, but a heartfelt, handwritten note really does go a long way toward showing someone you appreciate them. The fact that you sat down and put pen on paper illustrates the importance of the relationship and helps build brand loyalty.

Highlight your customers on social media. This can be as involved as a complete marketing campaign with holiday case studies and multiple social media posts, or as simple as a dedicated hashtag and a few posts thanking your customers on Instagram or Facebook. Reposting your customers’ own user-generated content is another way to spread the holiday spirit and encourage consumer engagement with your brand.

Explore the full post here on their site.
 
 

About Virid

Virid is a team of eCommerce experts providing a comprehensive solution for growing retailers. Virid’s unique offering includes an enterprise-grade hosted eCommerce platform with 24/7 monitoring, website development, and ongoing technical and strategic support from a results-oriented team. For more information, please visit https://www.virid.com/.

About Revere

Revere is a ratings and reviews platform that helps guide customer purchasing decisions and increase engagement, sales, and trust in your brand. The AI-driven technology, developed by retail experts, is powerful and simple to implement on any eCommerce site.
 
 
CTA-dm-101-postcard-design

About Compu-Mail

Compu-Mail (www.compu-mail.com) provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting through Google, Facebook, and Instagram. Compu-Mail can be reached at 800.255.0670 or marketing@compu-mail.com.
This entry was posted in Direct Marketing Tips and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


*