Top 10 Most Read in 2017

and we’re feeling nostalgic as we reflect on the year that was and look eagerly ahead to the year that will be. As 2017 comes to a close, here’s a look at the top ten most read marketing articles we published this year.

  1. 30 Direct Mail Stats for 2017

    An audience favorite, we pulled together a brand new list of direct mail stats to show why direct mail is still the best medium for cutting through the clutter and getting your marketing message directly in the hands of your customers.


  3. 7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

    For readers looking to supercharge their marketing efforts, this piece helped them learn to dig deeper into the world of data analytics and predictive modeling and let their data work for them.


  5. Compu-Mail Continues to Grow Inkjet Fleet

    Compu-Mail installed at its Grand Island facility two Xerox Rialto 900 Inkjet Presses. The two machines are each capable of color continuous feed printing at print resolutions of 600 x 600 dpi x 2-bit.


  7. Compu-Mail Expands Digital Offering With Inkjet Press

    Compu-Mail has installed at its Grand Island facility an Océ VarioPrint i300 color digital inkjet press by Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A. Inc. The i300 boasts high production speeds at heavy volumes with 100% variable print capabilities and print resolutions of 600 x 600 dpi with drop size modulation (up to five sizes) to give visual resolutions of 1,200 dpi.


  9. 6 Ways to Immediately Improve Your Direct Marketing

    Whether you have tried direct mail in the past and found that it did not work for you, or you are starting your campaign from scratch, it is worth examining your overall direct marketing strategy to see what tactics will be the most successful for you.


  11. Compu-Mail Completes Assessment for HIPAA Compliance

    Compu-Mail has completed the assessment for full Healthcare Insurance Portability and Accountability Act (HIPAA) compliance.


  13. Spring Cleaning Checklist: Database Marketing Edition

    A clean database makes it easy to identify cross-sell and up-sell opportunities, meaning you can drive customers to act a certain way by knowing how they’ve shopped in the past and then delivering a custom message unique to the recipient.


  15. An Integrated Approach to Direct Marketing to Millennials

    When marketing to millennials, it’s important to integrate your online and offline marketing efforts. We recommend taking a synergistic approach to direct marketing that combines digital retargeting with direct mail for the best response.

  16. 4 Reasons Why Working with Compu-Mail Will Save You Money

    Postage accounts for approximately 40-65% of any direct mail campaign. Regardless of the size of the campaign, that adds up quickly. At Compu-Mail, we leverage strong strategic partnerships with the United States Postal Service (USPS) and Canada Post to bring our customers the highest postage discounts and lowest possible postage rates.

  17. Kickstart Your Next Omnichannel Marketing Campaign

    The key is in developing clear messaging and consistent language and formatting that allow your brand to remain consistent across all of the channels.


    Bonus #1: The Most Read Article on Dual Print & Mail in 2017
    Inkjet Printing Defined
    Bonus #2: Compu-Mail’s Most Popular Evergreen Content
    A Digital Generation That’s Not So Digital After All
    USPS Rate Adjustments and 2017 Direct Mail Promotions
    Bonus #3: Free eBook on Personalization
    Personalization Made Easy

    We hope you enjoyed reading these posts as much as we enjoyed putting them together. Tell us, what kind of content would you like to see from us in 2018?

About Allison Jensen

Allison Jensen is the Marketing Coordinator for Compu-Mail and Dual Print & Mail. Allison is a millennial who loves all things direct mail. She is a graduate of the marketing program at Niagara University ('15) with a sales and marketing background in the construction and manufacturing world. Allison also has agency experience and is passionate about blogging and social media.
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