Grand Island, NY, November 14, 2017 – Compu-Mail recently announced a partnership with Remarketable, a smart data solution from ALC Digital. Remarketable is the omni-channel customer acquisition remarketing platform that helps marketers target their anonymous website visitors, and turn them into high-value customers. Compu-Mail offers complete direct marketing services via mail and digital channels, as well as expanded commercial print production through subsidiary company Dual Print & Mail.
Under this partnership, marketers will be able to identify anonymous website visitors and send them personalized offers based not only on their web browsing behavior, but also on additional segmentation via third party data attributes. This program allows users to deploy complete multi-channel campaigns that include direct mail, email, social media campaigns, and addressable TV. Marketers will have the ability to re-engage a particularly valuable group of prospects — visitors that would have otherwise resulted in lost revenue opportunities. Direct mail can typically get into the homes of these prospects within 24 hours; email and other channels, even faster.
“This program is exactly what we are talking about when we talk about the future of direct marketing,” commented Michael Vitch, President of Compu-Mail. “The ability to target previously unidentifiable website traffic will open so many doors for our customers.”