Consider this: Postage accounts for approximately 40-65% of any direct mail campaign.
Regardless of the size of the campaign, that adds up quickly. At Compu-Mail, we leverage strong strategic partnerships with the United States Postal Service (USPS), Canada Post, and third party logistics providers to bring our customers the highest postage discounts and lowest possible postage rates. We pass these savings onto you so you can reallocate your budget for this non-value added expense to other revenue generating components.
Here are four reasons why working with Compu-Mail will save you money on postage in your next direct mail campaign:
1. We’re a USPS Full-Service Print and Mail Provider. (And one of only two in New York State.)
This gives us access to the largest postage discounts available for our clients for the following formats:
- First Class Mail postcards, letters and flats
- Standard Mail letters and flats
- Periodicals letters and flats
- Bound Printed matter flats
We achieved this status by meeting strict USPS mail quality standards, measured by Mailer Scorecard criteria over three consecutive months. Services considered included: preparation of presorted mailings, use of Intelligent Mail Barcodes (IMBs), and submission of mailing documents to USPS.
Our on-site USPS clearing station allows us to bypass that part of the USPS entry process, saving time and money. The USPS passes along handling savings to us, which in turn we pass along to our customers for even further postage discounts.
2. We are qualified to “Mail Anywhere” with simplified permit management.
Our Full-Service Print & Mail certification granted us “Mail Anywhere” status, providing further advantage and flexibility in utilizing multiple business mail entry sites to maximize postage savings and efficiencies for our clients. Compu-Mail is one of only 74* companies nationwide to receive Full-Service certification, which provides access to the largest postage discounts available for its clients. Compu-Mail’s data-driven marketing and direct mail production leads the region as the largest standard direct mailer in Western New York.
*As of 5/26/17
3. Omni DM qualifies for two USPS postage discount promotions.
Every year, the USPS releases a set of promotions offering postage discounts for mailers who take advantage of the featured tactics and technologies. With Omni DM, your campaign automatically qualifies for two promotions: Emerging and Advanced Technology and Direct Mail Starter.
- Emerging and Advanced Technology March 1st to August 31st – Take 2% off Postage when mailing goes out with Omni DM. Applies to First Class, Standard and Non-Profit Mailings with no quantity restrictions.
- Direct Mail Starter, May 1st to July 31st – Take 5% off Postage when mailing goes out with Omni DM. Applies to Standard and Non-Profit Mailings, up to 10,000 pieces. Limited to one mailing per client.
4. We have state-of-the-art logistics planning capabilities.
These include options for dropshipping, co-palletization, co-mingling, and co-mailing. We’ll figure out the most efficient way to get your mailing from Point A to Point B. And thanks to our IMB barcodes and the integration of Omni DM, we guarantee the on-time delivery of your mail and can even offer you the ability to track your mailing so you can easily monitor its progress as it moves through the USPS network.
The Bottom Line
Thanks to our strong strategic partnerships with USPS, Canada Post, and third party logistics providers, our customers save millions annually on postage.