Reinforcing Your Brand Image With Wide Format Printing

This post was written to supplement Wide Format & Specialty Imaging Defined, part of a series seeking to uncover unfamiliar terms in the world of print.

Diecut Marketing Pieces

Examples of pieces that were digitally die-cut.

In this increasingly omnichannel world, it’s important to maintain clear messaging and consistent language and formatting across all channels. A customer’s perception of a brand develops as a combination of all of the marketing messages they see (positive and negative).

Brand image takes into consideration everything from a brand’s logo and tagline, to their online website and social media presence, to their offline communications and even the brand’s “physical” appearance. And wide format printing plays a huge role in reinforcing that brand image.

Popular applications for wide format printing include retail locations, corporate offices, and trade show displays. It covers everything from indoor and outdoor graphics to point-of-sale and digital die-cut displays. With a print area of up to 10’ wide and 100’ long, wide format printing can be applied to just about anything, and reinforces your brand in a highly visible and memorable way.

Here are some of the popular applications that wide format printing can be used for:

Indoor Graphics

  • Window decals and clings
  • Window signs and graphics
  • Banners and banner stands
  • Posters
  • Backlit displays
  • Floor and stairway graphics
  • Elevator wraps
  • Trade show displays
  • Directional and wayfinding signage
  • Backdrops for theatrical and media sets

Outdoor Graphics

  • Banners
  • Street pole banners
  • Bus shelter signs
  • Bus and vehicle signage
  • Outdoor signage

POS/Product Marketing

  • Point of Sale (POS) and Point of Purchase (POP) displays
  • Shelf talkers
  • Counter cards
  • Table tents
  • Ceiling danglers
  • Bottleneck/door hangers

Digital Die-Cutting

  • Standees
  • Custom packaging boxes
  • POS/POP displays
  • Banners
  • 3D signage
  • Trade show displays
  • And much more…

This list is by no means exhaustive. There are still more creative ways to use wide format printing to reinforce your brand image. You can brand the ceiling tiles in your conference room or a bench in your lobby… The opportunities to use wide format to create brand awareness are only limited by one’s creativity!

Contact us today if you need getting the materials you need to design your next retail location, corporate office, or trade show display – and we’ll suggest even more ways you can incorporate wide format printing into your marketing mix.

About Compu-Mail

Compu-Mail ( provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, and variable imaging. Compu-Mail can be reached at 800.255.0670 or
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