As we prepare for next week’s Oklahoma Indian Gaming Association Conference in Tulsa, Oklahoma, we’d like to share a few ways for you to maximize player participation by leveraging a trigger marketing program using the information you collect when you assign player numbers to each of your patrons.
|Gaming at a Glance:
Leverage Your Data
Each player card collects behavior-based information including gaming, dining, and entertainment history. Aggregating customer data from each line of business into one database gives you the ability to develop your data by creating programs that add value to the data points, allowing you to look for patterns in the data.
Personalize the Message
Reward customers for coming back to and spending more money at your casino by offering unique incentives and discounts by connecting casino gaming information with hotel stay information. Send personalized direct mail pieces including (but not limited to) invitations, self-mailers, monthly newsletters/booklets featuring a combination of bar codes, coupons, QR codes, and ticket offers. (Download our free eBook: Achieving Personalization Through Variable Data Messaging to learn more.)
Hit the Millennial Jackpot
With many millennials already well above the legal gambling age and the rest following suit within the next five years or so, casinos have to start gearing toward millennial guests, by adding new, skill-based machines. If you are one of those casinos, consider sending your millennial patrons personalized pieces of mail (studies show they love direct mail!) advertising your new machines. Combine the advertisements with other offers based on their unique player number, and you’ll be sure to hit the millennial jackpot.
Maximize player participation by setting up a behavioral-based trigger marketing program that allows you to reward customers for returning to your casino.