Casino Marketing in 2016: Maximize Player Participation

As we prepare for next week’s Oklahoma Indian Gaming Association Conference in Tulsa, Oklahoma, we’d like to share a few ways for you to maximize player participation by leveraging a trigger marketing program using the information you collect when you assign player numbers to each of your patrons.

Gaming at a Glance:

  • 1,623 casinos in the US.
  • Industry makes a total contribution of around $240 billion US.
  • Industry directly employs more than 700,000 people.
  • Worldwide, the gross win of the gambling market was forecasted to reach $400 billion US.
  • 42% of those visiting casinos said they budgeted more than $100 US a day for casino gambling.
  • Gamblers still prefer direct mail correspondence to email by a 72% margin.

Leverage Your Data

Each player card collects behavior-based information including gaming, dining, and entertainment history. Aggregating customer data from each line of business into one database gives you the ability to develop your data by creating programs that add value to the data points, allowing you to look for patterns in the data.

Personalize the Message

Reward customers for coming back to and spending more money at your casino by offering unique incentives and discounts by connecting casino gaming information with hotel stay information. Send personalized direct mail pieces including (but not limited to) invitations, self-mailers, monthly newsletters/booklets featuring a combination of bar codes, coupons, QR codes, and ticket offers. (Download our free eBook: Achieving Personalization Through Variable Data  Messaging to learn more.)

You can choose to make the piece fully variable, with each page containing fully customized offers and images, or you can make the piece more static, where only a couple pages are customized.

Hit the Millennial Jackpot

With many millennials already well above the legal gambling age and the rest following suit within the next five years or so, casinos have to start gearing toward millennial guests, by adding new, skill-based machines. If you are one of those casinos, consider sending your millennial patrons personalized pieces of mail (studies show they love direct mail!) advertising your new machines. Combine the advertisements with other offers based on their unique player number, and you’ll be sure to hit the millennial jackpot.

The Takeaway

Maximize player participation by setting up a behavioral-based trigger marketing program that allows you to reward customers for returning to your casino.


About Compu-Mail

Compu-Mail ( provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting through Google, Facebook, and Instagram. Compu-Mail can be reached at 800.255.0670 or
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