Direct marketing is a key component of success for most companies. It allows you to communicate to the customer or business on a personal basis, granting you the opportunity to truly connect with your consumers. Direct marketing comes in different forms, including interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, television commercials, and email. While some think that email marketing is going “out of style,” these statistics prove that email is still an essential component for your direct marketing strategy.
Email Marketing ROI
- Email Marketing has an ROI of 4,300%.1 Tweet this.
- 60% of marketers say that email marketing is producing an ROI for their organization.2 Tweet this.
- For every $1 spent on email marketing, the average return is $44.25.3 Tweet this.
The Bottom Line – Email marketing is worth the effort. With such high rates of Return on Investment, who wouldn’t enact a system for email marketing? (Need help establishing your own email marketing system? We can help)
- 91% of consumers check their email at least once a day.4 Tweet this.
- As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017.5 Tweet this.
- There are 897 million mobile email users worldwide, including both business and consumer users.5 Tweet this.
- 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds.6 Tweet this.
The Bottom Line – There is a lot of traffic in the email world. Billions of emails are sent to billions of email users each day. If you are not the source of one of those emails that are being seen by billions every 0.00000035 seconds, you could be missing out on a ton of potential customers.
- On a daily basis, US consumers interact with about 11 brands through email, compared to about 9 via Facebook and about 8 via Twitter.7 Tweet this.
- 48% of consumers say that they prefer to communicate with brands via email.8 Tweet this.
- A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.9 Tweet this.
- When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook.10 Tweet this.
- Email conversion rates are three times higher than social media, with a 17% higher value in the conversion.9 Tweet this.
The Bottom Line – Email is more successful than social media when it comes to interaction. Customers prefer to interact through email rather than Facebook or Twitter. Give them what they want, and receive the benefits of more customer interaction. (Bonus: 5 Reasons Email Marketing Crushes Social Media Marketing for B2B)
- 66% of online consumers, ages 15+, made a purchase as a result of email marketing messages.11 Tweet this.
- 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand.12 Tweet this.
- When marketed through email, consumers spend 138% more than people who don’t receive email offers.13 Tweet this.
The Bottom Line – One of the benefits of customer interaction through email is the increased number of purchases based on promotional emails. When you send, they spend. (Bonus: Promotional Emails — 12 Powerful Tips and 8 Important Copy Guidelines)
- 48% of emails are opened on a mobile device.14 Tweet this.
- The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of Gmail opens.14 Tweet this.
- 64% of decision-makers read email via mobile devices.15 Tweet this.
- Email is the most popular activity on smartphones among users ages 18-44.16 Tweet this.
- Over 70% of mobile purchasing decisions are influenced by promotional emails.17 Tweet this.
- The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015.5 Tweet this.
The bottom line – People read emails from their phones. Make your emails mobile-friendly and reap the benefits of increased customer views. (Bonus: 5 Simple Tips for Mobile-Friendly Emails)
Reaching the Recipient
- 35% of email recipients open email based on subject line alone.13 Tweet this.
- Email open rates are noticeably lower on weekends than on weekdays.7 Tweet this.
- Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email.18 Tweet this.
- Over 20% of marketing emails never make it to a subscriber’s inbox.7 Tweet this.
- Almost half of subscribers are inactive on an email list.7 Tweet this.
- Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%.1 Tweet this.
The Bottom Line – The smarter you send, the more they receive. Send your emails in the “prime times” of the day, make sure that your emails are actually reaching your customers’ inboxes, and keep your email list clean.
- 32% of marketers do not have a strategy in place to optimize emails for mobile devices.19 Tweet this.
- Only 8% of companies and agencies have an email marketing team. Email marketing efforts usually fall on one person as a part of her wider range of marketing responsibilities.19 Tweet this.
- 56% of businesses plan to increase their use of email marketing in 2014.20 Tweet this.
The Bottom Line – Email marketing is effective, but often under-developed and staffed. Many businesses may be planning to increase their use of email marketing, but make sure that you make it a priority.
Reminder: This post has been updated for 2016. Click here to view it.
- Source has been taken offline.
- Source has been taken offline.