Ask Dr. Omni, D.M.

A compilation of posts from our weekly social media series, “Ask Dr. Omni, D.M.”

Dr. Omni, D.M. is the resident expert on all things direct marketing at Compu-Mail.

Each week, he addresses common pain points and challenges that marketers across all industries have been facing and posts his responses on Facebook, Twitter, and LinkedIn. Here is a condensed version of each of the concerns he has addressed so far. Click the link below each to see the full question as well as Dr. Omni’s response.

Have a question that isn’t listed here or on the Omni DM FAQ page? Submit it to Dr. Omni, D.M. at marketing@compu-mail.com and you could be featured in an upcoming post!

 

Ask Dr. Omni

Concern: I’m trying to find a marketing channel that works for me. I’ve tried direct mail before.

Ask Dr. Omni

Concern: My company only employs digital strategies. We don’t believe in direct mail.

Ask Dr. Omni

Concern: My company is focused on email marketing. It’s inexpensive and easy to track.

Ask Dr. Omni

Concern: I don’t know how to integrate my direct mail and digital marketing efforts.

Ask Dr. Omni

Concern: I want to mail to my Canadian customers, but mailing to Canada can be expensive.

Ask Dr. Omni

Concern: My projects involve a lot of vendors. It can feel a little overwhelming.

Ask Dr. Omni

Concern: I do not have a creative team. I am not sure we have the resources to create a campaign.

Ask Dr. Omni

Concern: I’ve been having trouble tracking my direct mail results, making it hard for me to A/B test.

Ask Dr. Omni

Concern: I want to personalize my marketing efforts; the data is complex & hard to work with.

Ask Dr. Omni

Concern: I’ve been seeing low ROI on my direct mail campaigns. How can I boost it?

Ask Dr. Omni

Concern: My customers are spread all over the US. It can be really expensive to mail to them.

Ask Dr. Omni

Concern: My customer base is really diverse, making it hard to define and market to segments.

Ask Dr. Omni

Concern: I have a web-based company. I do not think direct mail will work for me.

Ask Dr. Omni

Concern: I want to enhance brand awareness among my customers and prospects.

Ask Dr. Omni

Concern: We don’t think we can risk how long it can take to put a campaign together.

Ask Dr. Omni

Concern: I am not sure if my ads are engaging my customers or not.

Ask Dr. Omni

Concern: I am not sure how to track if my mail campaigns are driving phone calls.

Don’t miss a post: Connect with us to see the latest in the “Ask Dr. Omni” series.

Facebook: Compu-Mail Direct Marketing
Twitter: @YourCompuMail
LinkedIn: Compu-Mail
 
 
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