Integrate Google and Facebook with your Mailing for Better Results!
Omni DM includes four features in one package. Old-school direct mail only operates on one. Omni DM is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Omni DM consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking.
Here’s how it all fits together:
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google and Facebook
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnerships with Google and Facebook, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Direct mail already works great for me. Why do I need the Omni DM version?
If direct mail is already working well for you, that is all the more reason to upgrade to Omni DM! The other three facets that are included in Omni DM were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn’t worked for me in the past, will Omni DM make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current direct mail campaign into an Omni DM campaign?
Yes! Just let us know you want to and we’ll do the rest!
Omni DM is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!