Finance

Here is a collection of resources related to using┬ácustomer data in direct mail to grow your financial institution’s revenue.

Finance
4 Untapped Benefits From Your Own Financial Marketing Data

financial ebook cover

Explore new opportunities to engage your loyal customers, dramatically impacting response rates and revenue management.

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Achieving Personalization Through Variable Data Messaging

vdp

Learn how variable data messaging achieves better direct mail response rates & increases lifetime value.

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Direct Mail 101: A Complete Overview of Mail Formats

Mail Format eguide

Determine which of the most popular direct mail formats will work best to achieve your marketing goals.

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Printing Defined: A Comprehensive Guide to Unfamiliar Terms in the World of Print

eguide-image-printing-defined

Get an understanding of the seemingly complex terms that have to do with each stage of the printing process.

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What Happens When Direct Mail Delivers?

Infographic: What Happens When Direct Mail Delivers

See how often people check their mail, what they think of it, and how quickly they respond to it.

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Personalization Made Easy

image-personalization

Match all of your assets with the right customer at the right time to ensure your campaign has great success.

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