Ebooks & White Papers

All Industries
Achieving Personalization Through Variable Data Messaging
Learn how variable data messaging achieves better direct mail response rates & increases lifetime value.
All Industries
Direct Mail 101: A Complete Overview of Mail Formats
Determine which of the most popular direct mail formats will work best to achieve your marketing goals.
All Industries
Printing Defined: A Comprehensive Guide to Unfamiliar Terms in the World of Print
Get an understanding of the seemingly complex terms that have to do with each stage of the printing process.
All Industries
What Happens When Direct Mail Delivers?
See how often people check their mail, what they think of it, and how quickly they respond to it.
All Industries
Personalization Made Easy
Match all of your assets with the right customer at the right time to ensure your campaign has great success.
Casino/Gaming
5 Untapped Benefits From Your Own Casino Marketing Data
Reinvent the formula in how data is used within your casino’s direct mail mix.
Finance
4 Untapped Benefits From Your Own Financial Marketing Data
Explore new opportunities to engage your loyal customers, dramatically impacting response rates and revenue management.
Healthcare
10 Keys to Unlocking Health System Growth
Figure out how to unlock exponential growth of your health system while consistently increasing patient volumes.
Healthcare
8 Ways to Achieve Intelligent Health System Expansion
See how to aggregate current patient care data with complete third party data to engage ideal patients.
Healthcare
5 Ways to Market to Today’s Health Consumer
Learn how to focus on the “soft” elements of the care experience and communicate on an individual level.
Healthcare
5 Ways to Drive New Patient Growth
Identify ideal health consumers, communicate to them with personalized impact, and convert them into valuable patients and promoters of your services.
Healthcare
5 Strategies to Enhance Patient Engagement
Find ways to identify “hot spots” for health consumer intervention within your service areas and communicate post-visit.
Non-Profit
3 Ways to Increase Your Fundraising Results
Discover new ways to enhance your fundraising efforts and increase the return on investment on your Annual Funds.
Retail
6 Things You Don’t Know You Already Know About Print Marketing
Test your knowledge of variable print marketing and learn how similar the technology is for print and digital platforms.

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