Tag Archives: variable direct mail

Omnichannel Campaigns

How to Kickstart Your Next Omnichannel Marketing Campaign

Monday, March 6th, 2017

Jeffrey Lant’s “Rule of Seven” states that it takes at least 7 touchpoints across various channels to reach a prospect before they become a lead. And with all of the advertising messages out there on social media and digital marketing … Continue reading

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Chocolate Bar

Snack Size Soundbites

Tuesday, October 25th, 2016

This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading

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Compu-Mail Featured In Buffalo Business First

Monday, October 24th, 2016

Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading

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25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading

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USPS Rate Adjustments and 2017 Direct Mail Promotions

Tuesday, June 21st, 2016

USPS introduced a discussion draft postal reform bill calling for postal employee benefits and pension reform. If approved, we will see a 2.15% increase in postal rates for market-dominant products (a 1 cent increase for a First-Class stamp). USPS also … Continue reading

Holding a piece of mail

How to Give Print a Digital Reflection

Friday, May 20th, 2016

Neuromarketing research has shown that print creates stronger, longer lasting impressions on the brain than digital communications. Its tangible presence, compared to something more ephemeral like email, holds space in both a physical and psychological sense. Yes, print – particularly … Continue reading

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Target vs. Saturation: Direct Mail Acquisition Strategies

Tuesday, March 22nd, 2016

One of the most common goals of a direct mail campaign is new customer acquisition. When you are introducing your product or service to new prospects. there are several things to consider: Do you have an effective design and message? … Continue reading

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Data Insights Transform Direct Mail

Wednesday, December 16th, 2015

As a Partnership member, we were happy to contribute this guest post, titled “Data Insights Transform Direct Mail” to Partnership Perspectives, the Buffalo Niagara Partnership’s blog. Here’s an excerpt: Just as data has revolutionized digital marketing- with things like personalized website … Continue reading