Tag Archives: targeted marketing

Omnichannel Campaigns

How to Kickstart Your Next Omnichannel Marketing Campaign

Monday, March 6th, 2017

Jeffrey Lant’s “Rule of Seven” states that it takes at least 7 touchpoints across various channels to reach a prospect before they become a lead. And with all of the advertising messages out there on social media and digital marketing … Continue reading

Mobile Marketing Technology

3 Takeaways from “All About Marketing Tech” Virtual Conference

Wednesday, March 1st, 2017

We tuned into Target Marketing’s “All About Marketing Tech” Virtual Conference, and left feeling inspired by the day’s conversations. Here are three quick takeaways from the virtual conference: 1. Marketing is about strategy, not tactics. Marketing has become much more … Continue reading

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Holiday Gift With Bow

7 Items to Thank Your Customers With This Holiday Season

Friday, November 18th, 2016

We’d like to take a moment to express a heartfelt and sincere thank you to everyone who has helped us shape our business in 2016. From our customers to our prospects to our vendors and business partners, we’re truly grateful … Continue reading

Chocolate Bar

Snack Size Soundbites

Tuesday, October 25th, 2016

This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading

Buffalo Business First Logo

Compu-Mail Featured In Buffalo Business First

Monday, October 24th, 2016

Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading

Holding a piece of mail

How to Give Print a Digital Reflection

Friday, May 20th, 2016

Neuromarketing research has shown that print creates stronger, longer lasting impressions on the brain than digital communications. Its tangible presence, compared to something more ephemeral like email, holds space in both a physical and psychological sense. Yes, print – particularly … Continue reading