Tag Archives: marketing statistics

image-direct-mail-delivers

INFOGRAPHIC: What Happens When Direct Mail Delivers?

Monday, June 19th, 2017

Have you ever wondered what happens when direct mail hits your customers’ mailboxes? We put together this handy infographic showing you how often people check their mail, what they think of it, and how quickly they respond to it. Download … Continue reading

mail

Free eGuide: Direct Mail 101

Wednesday, June 14th, 2017

Download our free eGuide to unfold the pros, cons, and best uses of several popular mailing formats. Get your copy today to determine which direct mail format(s) will work best to achieve your marketing goals.  

messaging

Free eBook: Achieving Personalization Through Variable Data Messaging

Monday, May 1st, 2017

Download our free eBook to learn how to achieve personalization with variable data messaging. Get your copy today to see how variable data messaging achieves better direct mail response rates & increases lifetime value.  

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Chocolate Bar

Snack Size Soundbites

Tuesday, October 25th, 2016

This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading

20152016_DPC_96432559

Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading

catalog-mail-format-series

Meet the Catalog [Mail Format Series]

Wednesday, June 24th, 2015

Part of our series where we seek to uncover the most effective formats for your specific marketing objectives. The Catalog, Defined Taking a look at the term “catalog” we can understand the original purpose of a catalog mailer: Catalog (noun) [kat-lawg, -og] … Continue reading