Tag Archives: marketing statistics

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Chocolate Bar

Snack Size Soundbites

Tuesday, October 25th, 2016

This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading

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Top 10 Most Read in 2015

Monday, December 28th, 2015

It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading

catalog-mail-format-series

Meet the Catalog [Mail Format Series]

Wednesday, June 24th, 2015

Part of our series where we seek to uncover the most effective formats for your specific marketing objectives. The Catalog, Defined Taking a look at the term “catalog” we can understand the original purpose of a catalog mailer: Catalog (noun) [kat-lawg, -og] … Continue reading

Standard Postcard

Meet the Postcard [Mail Format Series]

Monday, April 27th, 2015

Part of our series where we seek to uncover the most effective formats for your specific marketing objectives. A Postcard, Defined A postcard is a card that mails without an envelope or folded element. The United States Postal Service (USPS) … Continue reading

choosing-right-format-direct-mail

What’s the #1 Format for Your Mail Campaigns?

Monday, April 27th, 2015

We’re pleased to feature this new series for marketers examining several popular mailing formats. If you’re a marketer who is scientific in your strategy, calculated in your execution, and ready to explore new terrain, this series is for you. The series … Continue reading

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25 Direct Marketing Statistics Prove Direct Mail Works

Thursday, July 17th, 2014

With the rise of email and social media, many leap to declare print and direct mail “dead.” But don’t let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above … Continue reading