Like What You’re Reading?
Get OnTarget in your inbox every month for latest direct marketing tips and tricks. Sign up now >
Our Latest News & Views
- Free White Paper: 5 Ways to Drive New Patient Growth
- Free White Paper: 5 Ways to Market to Today’s Health Consumer
- Free White Paper: 8 Ways to Achieve Intelligent Health System Expansion
- Free eBook: 3 Ways to Increase Fundraising Results
- Wide Format Division Helps With Studio Opening, Rock the Gates 2017
Have you ever wondered what happens when direct mail hits your customers’ mailboxes? We put together this handy infographic showing you how often people check their mail, what they think of it, and how quickly they respond to it. Download … Continue reading
Download our free eGuide to unfold the pros, cons, and best uses of several popular mailing formats. Get your copy today to determine which direct mail format(s) will work best to achieve your marketing goals.
Download our free eBook to learn how to achieve personalization with variable data messaging. Get your copy today to see how variable data messaging achieves better direct mail response rates & increases lifetime value.
If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading
This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading
Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading
Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading
It’s that time of year again – when we reflect on the last 12 months and look forward to planning the future. As we bid adieu to 2015, here’s a look at the top ten most read marketing articles we … Continue reading
Part of our series where we seek to uncover the most effective formats for your specific marketing objectives. The Catalog, Defined Taking a look at the term “catalog” we can understand the original purpose of a catalog mailer: Catalog (noun) [kat-lawg, -og] … Continue reading