Tag Archives: email marketing statistics

targeted marketing

30 Direct Mail Statistics for 2017

Friday, July 14th, 2017

This post supplements 25 Direct Marketing Statistics Prove Direct Mail Works, 15 for ’15: More Direct Mail Statistics, and 25 Direct Mail Statistics for 2016. It’s that time of year again! Once again, we’ve pulled together a brand new list … Continue reading

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

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15 for ’15: More Direct Mail Statistics

Friday, September 18th, 2015

We’ve rounded up fifteen new stats to build on our earlier post, 25 Direct Marketing Statistics Prove Direct Mail Works. If you’re keen on knowing more about how direct mail gets results, check these out. (We’ve added new direct mail stats … Continue reading

Email frequency sweet spot ideal

Should I Be Sending More Email?

Friday, May 8th, 2015

How to address email frequency without customers bolting for the exits Email has rightfully earned a high-ranking position in every direct marketer’s toolbox, but more than ever, consumers are sensitive and protective about what emails earn space in their inbox. … Continue reading

Fundraising Nonprofit trends 2014

Top 30 Email Marketing Statistics for 2014

Monday, July 14th, 2014

Check out our email marketing statistics for 2016 here. Direct marketing is a key component of success for most companies. It allows you to communicate to the customer or business on a personal basis, granting you the opportunity to truly … Continue reading

Database Marketing Infographic Thumbnail

Database Marketing Then & Now [Infographic]

Friday, January 24th, 2014

We’ve been feeling a little reflective coming into the New Year! Take a moment to consider how far we’ve come, particularly with regard to effectively using data in direct marketing — when we looked back at it, it is truly astounding. … Continue reading

Email Marketing

Marketer Resource: Email Marketing Statistics, Studies, and Research Reports

Friday, April 19th, 2013

When we prepared for our email marketing seminar in February, we did a lot of research to find the latest stats and benchmarks for email marketing best practices, design, delivery, and response. Why keep all those data sources a secret? We’re sharing our … Continue reading

seminar_notes0213

10 Ways to Boost Your Next Email Campaign

Tuesday, March 5th, 2013

Email marketing campaigns have proven their worth, both in B2B and B2C marketing. Effective and easy to integrate with your other marketing channels, email achieved an ROI of 28.5% in 2012. But some marketers leave the medium untapped by misusing … Continue reading