Tag Archives: data management

Mobile Marketing Technology

3 Takeaways from “All About Marketing Tech” Virtual Conference

Wednesday, March 1st, 2017

We tuned into Target Marketing’s “All About Marketing Tech” Virtual Conference, and left feeling inspired by the day’s conversations. Here are three quick takeaways from the virtual conference: 1. Marketing is about strategy, not tactics. Marketing has become much more … Continue reading

Supercharge With Data

7 Ways to Use Data to Supercharge Your Direct Marketing Efforts in 2017

Monday, February 27th, 2017

If you’re looking to supercharge your marketing efforts, it’s time to dig into the world of data analytics and predictive modeling and let your data work for you. Data analytics and predictive modeling software allow you to identify which customers … Continue reading

Chocolate Bar

Snack Size Soundbites

Tuesday, October 25th, 2016

This fall we’ve been able to take advantage of several fantastic learning opportunities at marketing conferences across the country. While we weren’t able to bring back tchotchkes for you, we’re happy to offer up these “snack size soundbites.” See something … Continue reading

Buffalo Business First Logo

Compu-Mail Featured In Buffalo Business First

Monday, October 24th, 2016

Recently, Michael Vitch, president of Compu-Mail, sat down with Dan Miner of Buffalo Business First to discuss the staying power of print as a marketing medium, for a Business First post titled, In a digital world, print ads marking the … Continue reading

Email Marketing

Top 20 Email Marketing Statistics for 2016

Thursday, August 4th, 2016

Every so often, I sit down on the Compu-Mail “Collaborative Couches” (pictured to the right) to catch up on my reading. Recently, the 2015 Essential Guide to Email Marketing came across my path, and I found some interesting stats that … Continue reading

Bar Graph

25 Direct Mail Statistics for 2016

Wednesday, July 27th, 2016

Data lovers, rejoice! We’ve pulled together a new list of direct mail stats that supplement our other posts, 25 Direct Marketing Statistics Prove Direct Mail Works and 15 for ’15: More Direct Mail Statistics. These stats indicate what makes direct … Continue reading

crowd_web

Target vs. Saturation: Direct Mail Acquisition Strategies

Tuesday, March 22nd, 2016

One of the most common goals of a direct mail campaign is new customer acquisition. When you are introducing your product or service to new prospects. there are several things to consider: Do you have an effective design and message? … Continue reading

BNP-squarelogo

Data Insights Transform Direct Mail

Wednesday, December 16th, 2015

As a Partnership member, we were happy to contribute this guest post, titled “Data Insights Transform Direct Mail” to Partnership Perspectives, the Buffalo Niagara Partnership’s blog. Here’s an excerpt: Just as data has revolutionized digital marketing- with things like personalized website … Continue reading

arc-fundraising-mail-case-study

Data + Details: The Equation for Fundraising Success

Monday, June 15th, 2015

Personalization and attention to every detail drive results for The Arc of Monroe. Sixty years ago a group of families in Rochester, New York, came together to conceive new options for their children with developmental disabilities – so they could … Continue reading