It’s December again, and we’re feeling nostalgic as we reflect on the year that was and look eagerly ahead to the year that will be. As 2016 comes to a close, here’s a look at the top ten most read marketing articles we published this year.
For our data lovers, we pulled together a new list of direct mail stats as part of our ongoing effort to share new statistics indicating why direct mail is an integral part of omnichannel campaigns.
USPS filed a request for 2017 Direct Mail Promotions with the Postal Regulatory Commission in May – the earliest they’ve ever filed – to give marketers more time to plan their 2017 campaigns.
Here, we put together a list of a few new things we’ve learned about marketing in the last few years.
In this post, we took a look at the USPS Direct Mail Promotions valid for the first half of 2016. Keep in mind – many of these will be repeated in 2017, with updated durations and expanded eligibility.
There are two very different approaches to acquisition campaigns. Here, we outlined when to target and when to saturate your audience.
Every marketer knows that each communication with your customers should be viewed from a high-level, omnichannel perspective. In this post, we talked about why print stands out and how you can incorporate it into your marketing mix.
We celebrated Earth Day with this quick update on the latest steps we’ve taken toward greening our company.
In this article, our spring intern Hayley Besaw covered the first postage decrease since 1919.
In this post, we took a look at the USPS Direct Mail Promotions valid for the second half of 2016. As with the promotions valid for the first half of the year, many of these will be repeated in 2017, with updated durations and expanded eligibility.
We prepared for the Oklahoma Indian Gaming Association Conference in Tulsa, Oklahoma by sharing a few ways casino marketers can leverage trigger marketing programs to maximize player participation, with techniques that can be applied across all industries.
Bonus #1: The most read article on Dual Print & Mail in 2016
This year, Dual Print & Mail launched a print term definition series seeking to uncover the unfamiliar terms in the world of print. This was the first post in the series.